The Lego Group to invest one billion DKK into the research of sustainable raw materials

With a 1 billion DKK investment, the LEGO Group establishes LEGO Sustainable Materials Centre and expects to recruit more than 100 employees in a significant step up on the 2030 ambition of finding and implementing sustainable alternatives to current materials.

Today, the LEGO Group announces a significant investment of DKK 1 billion dedicated to research, development and implementation of new, sustainable, raw materials to manufacture LEGO® elements as well as packaging materials.

Jørgen Vig Knudstorp, CEO and President of the LEGO Group, says:
“This is a major step for the LEGO Group on our way towards achieving our 2030 ambition on sustainable materials. We have already taken important steps to reduce our carbon footprint and leave a positive impact on the planet by reducing the packaging size, by introducing FSC certified packaging and through our investment in an offshore wind farm. Now we are accelerating our focus on materials.”

The investment will result in the establishment of the LEGO Sustainable Materials Centre. The centre will be based at the LEGO Group’s headquarters in Billund, Denmark, and include all current functions and employees working to find alternative materials. In addition, the LEGO Group expects to recruit more than 100 specialists within the materials field during the coming years to work on this challenging ambition. (MTI)