Through the eyes of the researcher
Dr. Gedeon Totth, head of the Marketing Department at the Budapest Business School and tutor of Borkollégium talked about the latest trends on the Hungarian wine market:

Dr. Gedeon Totth
head of Marketing Faculty
Budapest Business School
A shift in consumption towards Hungarian quality wines is more of a target than reality, yet. Ever more vineries offer new products, which leads to a general quality improvement, however, online surveys capture such a shift in higher qualified consumer groups. The most thrilling buzzwords vary by segment, but in general, the demand for low-alcohol wines made in a reductive environment, rosé and sparkling wines has been increasing. Amidst the COVID-19 pandemic, the share of online wine purchases has grown, but it is a question whether this share will drop again and to which extent in the post-COVID period. New packaging forms complying with the principles of sustainability have also shown up on the market, with only a small share, though. //
Related news
British consumers and biodegradable bottles: they are willing to pay more, but it is not enough
British consumers are willing to pay a higher price for…
Read more >Coffee consumption declines in Germany in 2024
Total per capita consumption dropped nearly 2% in volumes to…
Read more >Aldi cuts back on wine packaging
The UK subsidiary of budget supermarket Aldi will cease to…
Read more >Related news
Margin is very much not profit
The government announced that it would introduce a margin cap…
Read more >Margin freeze in Hungary: Who is affected and is government intervention really justified?
The Hungarian government will introduce a margin restriction on certain…
Read more >China’s retail sales skyrocket in the first two months of the year
China’s industrial output grew 5.9 percent year-on-year in the first…
Read more >