Cosmetics industry reimagines packaging for sustainability reasons
Cosmetic packaging is experiencing a shift toward more interactive and environmentally sustainable packaging solutions amid increasingly stringent legislative and consumer pressure. PackagingInsights explores the latest trends in cosmetics packaging with experts from L’Oréal, The Estée Lauder Companies (ELC), Johnson & Johnson Consumer Health and Kao.
![](https://trademagazin.cdn.webgarden.io/wp-content/uploads/2022/08/pexels-magda-ehlers-1339340-scaled.jpg)
Cosmetic brands are increasingly launching beauty products using recycled and recyclable materials
L’Oréal is one company driving the development of a more circular economy for cosmetics packaging in a bid to reduce waste and overcome depleting natural resources. Here, Erik Troost, corporate communication and engagement director at L’Oréal Benelux, says communication technologies can play a vital role.
“QR codes offer more transparency when it comes to materials and ingredients but are also effective for improving recyclability and education,” he explains.
Meanwhile, brands are increasingly launching beauty products using recycled and recyclable materials and redesigning packaging to lower material impact and emissions footprint.
“Another major development comes from the increased number of refillable product options. Also, more solid formats are being launched with a lower impact on packaging material,” adds Troost. Rigid packaging is typically recycled at higher rates than flexible alternatives.
Natalie Schwertheim / Packaging Insights
Related news
Coca-Cola Hungary has developed new educational modules on waste circulation
After the online curriculum on the basics of the circular…
Read more >K&H: carbon dioxide emissions do not decrease by themselves
In the absence of a sustainability strategy and concrete carbon…
Read more >Minister of Agriculture: sustainable agriculture and forestry play a prominent role in the fight against climate change
Sustainable agriculture and forestry play an outstanding role in the…
Read more >Related news
Large companies are resistant to economic uncertainty
Restrained expectations characterize the domestic corporate sector for the next…
Read more >Company trend in 2024: a more positive half-year, but still a negative message
The lowest number of companies in the last five years…
Read more >The Hungarian Marketing Association for the supply of the profession
The Hungarian Marketing Association is actively working for the future…
Read more >