The flat advertising tax would put more burden on the medium-sized media companies

A five percent tax on advertising would quarter RTL’s burden and would halve TV2’s burden, while the budget revenues will slightly decrease – Világgazdaság Online calculated.

However, the smaller publishers will not be exempted from the payment of dues, but the new tax will mean more burden to the moderately large media companies.

With the exception of RTL, TV2 and SANOMA everyone in the new media market will pay more with the flat advertising tax, if its rate will be really 5 percent rate. (vg.hu)