A new look for Kotányi spices

By: Trademagazin Date: 2022. 09. 09. 10:08

Márta Galácz
managing director
Kotányi

Thanks to the culinary revolution of the last few years, not only classic Hungarian flavours, but also those of world cuisine have become popular. Now men are also involved in cooking – especially in preparing meat in various ways – and they have their own spice needs. Vegetarians, flexitarians and the followers of a conscious lifestyle also make food companies review their offerings.

Conscious spice use and the quality of life

Keeping up with all these changes, Kotányi spices have been renewed too: on the new packaging photos, recipes and guiding symbols make it easy for shoppers to decide what to buy. The secret behind the success of Kotányi spice mixes is the steady high quality. Kotányi Quick&Easy products offer just the right spicing for 15-20 minute dishes, such as Mediterranean salads, tortilla wraps, roast fish, fried vegetables, Italian-style pastas, curry and other popular meals. As all the ingredients and proportions are indicated on the new packaging, success in the kitchen is guaranteed even for beginner cooks!

Familiar flavours in sustainable packaging

Eco-friendly packaging is also a priority for Kotányi: from 2022 the products made for professional gastronomy users are available in recycled and recyclable PET packaging, as sustainability is a core value of the Kotányi brand. Building on more than 140 years of traditions and regularly changing market and consumer needs, the main message of Kotányi’s new image is consciously representing pure values.