Coop Denmark Launches Campaign To Promote Eco-Friendly Eating Habits

Coop Denmark has launched a campaign to encourage consumers to adopt climate-friendly eating habits.

As part of the campaign, Kvickly, SuperBrugsen, Dagli´Brugsen stores will distribute 500,000 free posters to encourage Danes to buy eco-friendly food.

Under the heading ‘Grønt i front’ (‘Green in front’), Coop will inspire the Danes to consider buying vegetables instead of opting for meat.

Coop’s stores will also offer customers several specific climate advice.

ESM