ÖRT’s new guide focuses on the environment

Fazekas Ildikó
főtitkár
ÖRT

The Self-regulatory Advertising Board (ÖRT) has collected its recommendations for making advertisements that foster environmental consciousness. Ildikó Fazekas, general secretary of ÖRT told: they haven’t categorised the products, instead they have concentrated on the contents of commercials, e.g. if someone throws away a plastic straw in a television commercial that sends a bad message. Prevention and green operations are key in ÖRT’s philosophy. //