From Can To Carton: The Beans Switch In Sweden

In 2006, the young, niche brand GoGreen, supported by Tetra Pak, deeply disrupted the Swedish beans market by introducing carton packaging, the Tetra Recart®, for its plain beans range.

Made from more than 70% FSC-certified carton, with a 78% lower carbon impact than can, and fully recyclable, the Tetra Recart was the perfect fit for GoGreen.

The company wanted a different packaging format that reflected the sustainable positioning of its vegetables.

The success of GoGreen and changing consumer demands prompted top brand Zeta to convert its beans range to carton packaging.

In 2010, all Swedish retailers made the switch.

ESM