Compact washing powder's price increased 20%

By: trademagazin Date: 2008. 03. 25. 00:00

According to Nielsen Research the last year the sales of detergents grow with 10% , it was over HUF 37 billion. There was a 2% decrease in quantity.

 Detergent is the biggest from Nielsen
reached 60 categories. Between detergent powder has 76% market share,
the liquid and yelly have 12-12%.

Privat label's product share grow from
10 to 15%, the most detergent is sold in hypers (46%), the supers got
one fourth from the total sales.


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