An opportunity missed

Which is the place where the most decisions are made in a fashion store? In the fitting room! The website Inside Retail Asia published survey results in connection with this topic.

While 1 from 5 customers returns a product purchased online, in the case of buying offline less than 1 from 10 shoppers do the same. Fitting rooms play a key role in this.

The survey has found that fitting room users are 7 times more likely to opt for buying than the customers who are just browsing in the shop. In offline stores 70 percent of buying decisions are made in front of the mirror. //