The Future of Bread lies in its Past
Consumers like tasty, quality bread, so Puratos has decided to find out what the Best Bread of the Future will be like.
The result was surprising: the Future of Bread lies in its Past. Many people feel nostalgic about the taste of bread when they were little. Puratos wants to bring this taste back with the help of sourdough starter, a key bread ingredient used for thousands of years. The company has even built a Sourdough Library in St.Vith in Belgium, to preserve more than 100 different types of sourdough starters from all over the world.
We at Puratos believe that the bakers of today and tomorrow should have access to the expertise of the past generations of bakers. This is why we revive the tradition of sourdough bread with our very own O-tentic and Sapore active bakery components, which are based on devitalised sourdough fermentation.
More information: www.puratos.hu (x)
Related news
István Nagy: the Bread of Hungarians program is a thanksgiving for Hungarian farmers
The Bread of the Hungarians – 15 million grains of…
Read more >This year, 25 young people are already supported by the Magyarok Kenyere a Jövőért Scholarship Program
The “Hungarian Bread for the Future Scholarship Program” was announced…
Read more >Hungary took over the presidency of the Peace Bread Initiative from Germany
Next year, Hungary will chair the “Bread of Peace” initiative…
Read more >Related news
New Direction in Commercial Vehicles: The Groundbreaking Innovations of the Transporter and ID. Buzz
The seventh generation of the Volkswagen Transporter redefines the concept…
Read more >Record donation in P&G’s Paralympic campaign
Over twenty million forints were raised thanks to the campaign…
Read more >EuroCIS 2025: „Lighting the Way to Smarter Stores!”
The countdown has begun! – The leading trade fair for…
Read more >