The Future of Bread lies in its Past
Consumers like tasty, quality bread, so Puratos has decided to find out what the Best Bread of the Future will be like.

Zoltán Poór
managing director
Puratos
The result was surprising: the Future of Bread lies in its Past. Many people feel nostalgic about the taste of bread when they were little. Puratos wants to bring this taste back with the help of sourdough starter, a key bread ingredient used for thousands of years. The company has even built a Sourdough Library in St.Vith in Belgium, to preserve more than 100 different types of sourdough starters from all over the world.
We at Puratos believe that the bakers of today and tomorrow should have access to the expertise of the past generations of bakers. This is why we revive the tradition of sourdough bread with our very own O-tentic and Sapore active bakery components, which are based on devitalised sourdough fermentation.
More information: www.puratos.hu (x)
Related news
The country’s bread is secured
Thanks to the work and diligence of farmers, the country’s…
Read more >Natur’A bread range
Lantmännen Unibake’s newest brand, the Natur’A bread range contributes to…
Read more >István Nagy: daily bread and farmers’ livelihoods cannot be jeopardized
Daily bread and the livelihood of farmers cannot be jeopardized,…
Read more >Related news
Innovation and tradition go hand in hand
We asked Ceres Zrt.’s corporate director István Mikos about the…
Read more >Recent research: guests avoid restaurants with poor restroom conditions
In a Tork international survey, 73% of respondents said that…
Read more >Responsibly, for the future
Smurfit Westrock is committed to supporting Párkány and actively participates…
Read more >