Kellogg checks up its marketing practices to kids

By: trademagazin Date: 2007. 06. 19. 00:00

The Kellogg Company announced it will adopt nutrition standards for the products it markets to children, pledging to reformulate those products that fall short of the criteria.The company said it will implement nutrition criteria for all products
marketed to children under the age of 12.  These set an upper threshold
per serving of less than or equal to 200 calories, less than or equal to 2
grams of saturated fat, labeled 0 grams of trans fat, less than or equal to 230
milligrams of sodium and labeled 12 grams of sugar.

The cereal and snack food giant said that 50 percent of its products marketed
to kids currently do not meet the criteria.  These items will either be
reformulated to meet the new Kellogg Global Nutrient Criteria, or they will no
longer be marketed to children under 12 by the end of 2008. The firm willl also
continue its policy of not marketing to children under the age of six.

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