Half Of European Consumers Eating More Meat Alternatives Since Pandemic, Report Finds

Half (50%) of European consumers are eating more meat alternative products since the COVID-19 pandemic began, while 80% have changed the way they consume meat and/or meat alternatives, a new study by Amcor has found.

The research, which surveyed 1,000 shoppers across the UK, Germany, France, Italy and The Netherlands, found a growing level of awareness about the origins of food and its ingredients.

The UK has seen the biggest shift away from meat, according to the study, with 12% indicating that they have stopped consuming meat since the start of the pandemic. Companies such as Beyond Meat and Impossible Foods have been among the main beneficiaries of the move towards meat alternatives.

ESM