More than three-quarters of consumers have changed their shopping habits since the pandemic began
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First Hungarian survey on consumer effects of loyalty programs completed
Since the start of the pandemic, more than three-quarters of consumers have changed their shopping habits to some extent, according to McKinsey’s international research, with 39 percent switching brands and 79 percent saying they will continue to be open to new deals. It also shows that customer loyalty is an unavoidable area of marketing, yet we know little about it. (origo)
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