More than three-quarters of consumers have changed their shopping habits since the pandemic began

By: Trademagazin editor Date: 2022. 02. 14. 11:32

Eighty-five percent of the Hungarian population is a member of a loyalty or discount program, regardless of gender, while the decisive role of gender in the popularity of each program is clear, according to a representative survey by the DIMSZ – Data-Driven Marketing Association.

First Hungarian survey on consumer effects of loyalty programs completed

Since the start of the pandemic, more than three-quarters of consumers have changed their shopping habits to some extent, according to McKinsey’s international research, with 39 percent switching brands and 79 percent saying they will continue to be open to new deals. It also shows that customer loyalty is an unavoidable area of marketing, yet we know little about it. (origo)