Majority Of Dutch Consumers Use Supermarket Apps, Research Finds

By: Gyarmati Orsolya Date: 2022. 02. 22. 08:30
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Around 83% of Dutch shoppers use a supermarket app, with offers and digital loyalty cards being the most sought-after features, a survey from PanelWizard and Albert Heijn’s data has revealed.

For 79.5% of shoppers, the convenience of having everything in one place – plays a significant role in using digital tools for daily shopping.

Around 60% of shoppers who use supermarket apps, do this to view offers, while about 28% look for recipes.

ESM

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