Majority Of Dutch Consumers Use Supermarket Apps, Research Finds

Around 83% of Dutch shoppers use a supermarket app, with offers and digital loyalty cards being the most sought-after features, a survey from PanelWizard and Albert Heijn’s data has revealed.

For 79.5% of shoppers, the convenience of having everything in one place – plays a significant role in using digital tools for daily shopping.

Around 60% of shoppers who use supermarket apps, do this to view offers, while about 28% look for recipes.

ESM