Heineken Hungária is the first PET bottle-free large-scale beer producer

By: Trademagazin editor Date: 2021. 04. 09. 11:20

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Heineken Hungária was the first of the large-scale breweries to withdraw PET bottle products from its portfolio in the name of sustainability. As an environmentally conscious company, this year it has been manufacturing and marketing exclusively glass, barrel and endlessly recyclable aluminum can products in its portfolio.

Heineken Hungária is renewing one of its leading premium brands with a significant commitment and a big step towards sustainability. Gösser and Gösser Natur Zitrone radlers will leave the PET bottle packaging this year, which will free the environment from nearly 200 tons of plastic per year.