Magazine: August is Hungarian Product Month

This year Hungarian Product Nonprofit Kft. named August to be Hungarian Product Month for the first time. Managing director Eszter Benedek told that 9 FMCG companies and 5 retailers are participating in the campaign. In the Hungarian Product Month Retailers are promoting Hungarian Product trademark bearing products in their promotional leaflets and online shops, while manufacturers are implementing advertising campaigns and engaging in a CSR activity, in partnership with Hazai Pakk charity parcels.

What is more, in early August Hungarian Product also started its Buy Hungarian! prize game, with 11 brands from 10 manufacturers: shoppers can participate by purchasing any of the 230 different products – the main prize is HUF 1 million.

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