‘Hungarian is the real thing’ – An integrated campaign promoting trademarked products

In 2022 the main communication message of Hungarian Product Nonprofit Kft. is that Hungarian Product trademarks mean real guarantee of Hungarian origin and high quality, as bearing the trademark is only allowed for products that have successfully completed a long certification process, plus there are regular follow-ups performed as well – told managing director Eszter Benedek.

‘Hungarian is the real thing’ is the title of the company’s integrated 2022 campaign, which will roll our between 1 and 28 February, commencing with a new image commercial. There are five trademark users participating in the campaign: Gyulahús Kft. (Gyulai liver paté); Haladás Mg. Zrt. (Goldenburg potatoes); NT Kft. (Kunsági Éden cooking oil); URBAN Kft. (Crack bar) and SPAR Magyarország Kft. (Regnum fresh meat).

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