Cross-border ecommerce reached 237 billion euros
The online European cross-border market reached a turnover of 237 billion euros in 2023. This is an increase of 32 percent compared to the year before.
European online stores generated 107 billion euros in cross-border turnover.
In 2022, European cross-border ecommerce was worth 179 billion euros. In that year, online stores in Europe generated a cross-border turnover of 105.5 billion euros. This was a record-high amount of turnover. Last year, they achieved an increase of 1.4 percent and generated 107 billion euros in turnover across borders.
These data come from the 6th edition of the ‘TOP 500 B2C Cross-Border Retail Europe’ from Cross-Border Commerce Europe. This is an annual ranking of the biggest 500 European cross-border online stores. The report does not include travel.
According to the report, the total online B2C turnover for goods in Europe reached a turnover of 741 billion euros. This is an increase of 13 percent compared to 2022. Of that total, 32 percent was generated with cross-border sales.
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