GVH launches its market analysis on the effects of artificial intelligence

By: Trademagazin Date: 2024. 01. 05. 10:23

The Economic Competition Authority (GVH) examines the effects of artificial intelligence on market competition and the transactional decision of consumers in the framework of a market analysis. The explosive spread of new technology can distort competition in digital sectors and put consumers in a more vulnerable position, which is why the national competition authority maps these risks in advance.

Artificial intelligence (AI) is an extremely fast-developing technology family that is already affecting the everyday lives of consumers, often without them even knowing about it. With the rapid development of AI-based tools and their integration into existing digital services, the technology may soon become a defining part of the everyday lives of individuals and businesses, and eventually even of the state administration. The further development of AI-based technology and its law-abiding, fair application can contribute to a wide range of economic and social benefits, but it also entails significant risks.