The Economic Competition Authority has noticed influencer marketing, new rules are coming!

A closer look at influencers….

In the spring, the competition authority already published the draft information for comments, and in the summer held discussions with industry stakeholders in a pleasant workshop. In this article, the Schönherr Hetényi Law Office reviews the most important legal issues of influenza marketing, coloring it with examples from the practice of the competition authority, analyzing the most important points of the information coming in the fall.

In recent years, influencer marketing has gained extreme popularity in the world of online marketing. Since we are talking about a fairly young industry, there is no data available going back many years, but the numbers speak for themselves.

WHILE IN 2019, THE GLOBAL MARKET VALUE OF INFLUENCER MARKETING WAS ESTIMATED AT 6.5 BILLION DOLLARS, TWO YEARS LATER IT WAS MORE THAN DOUBLE, TO 13.8 BILLION DOLLARS.

The pandemic also provided favorable conditions for the growth of the market, during this period an increase of around 70% was measured in the EU. In terms of the number of opinion leaders on the continent, Russia is the leader (>2.5 million), followed by Italy (>1.3 million) and then the United Kingdom (>1.1 million). Hungary, with its 50,000 influenza cases, belongs to the middle field.

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