The Economic Competition Authority has noticed influencer marketing, new rules are coming!
In the fall, the Economic Competition Authority (GVH) will publish the information on the marketing of the new influencer, which will give opinion leaders much more detailed guidelines for legal operation than before.

A closer look at influencers….
In the spring, the competition authority already published the draft information for comments, and in the summer held discussions with industry stakeholders in a pleasant workshop. In this article, the Schönherr Hetényi Law Office reviews the most important legal issues of influenza marketing, coloring it with examples from the practice of the competition authority, analyzing the most important points of the information coming in the fall.
In recent years, influencer marketing has gained extreme popularity in the world of online marketing. Since we are talking about a fairly young industry, there is no data available going back many years, but the numbers speak for themselves.
WHILE IN 2019, THE GLOBAL MARKET VALUE OF INFLUENCER MARKETING WAS ESTIMATED AT 6.5 BILLION DOLLARS, TWO YEARS LATER IT WAS MORE THAN DOUBLE, TO 13.8 BILLION DOLLARS.
The pandemic also provided favorable conditions for the growth of the market, during this period an increase of around 70% was measured in the EU. In terms of the number of opinion leaders on the continent, Russia is the leader (>2.5 million), followed by Italy (>1.3 million) and then the United Kingdom (>1.1 million). Hungary, with its 50,000 influenza cases, belongs to the middle field.
Related news
Dark patterns are spreading in e-commerce – and official action against them is also more frequent
Urging, pressuring, hiding costs or “trickling” them – dark patterns…
Read more >Corporate mergers at historic high – GVH works with faster procedures and artificial intelligence
A record number of corporate mergers took place in Hungary…
Read more >Blacklisting for painting green?
Greenwashing (Hungarian: greenwashing) is the practice of presenting a business…
Read more >Related news
Márton Nagy: the government would introduce margin restrictions for stores selling household goods
The government may discuss on Wednesday and is expected to…
Read more >More expensive Barbie, thinner Heinz – Trump’s tariffs redraw the global consumer market
The impact of Donald Trump’s tariff policy is affecting more…
Read more >The Hungarian Food Bank Association is organizing a record-sized food collection on Friday and Saturday
At the Friday and Saturday fundraiser organized by the Hungarian…
Read more >