The Consumer Behavior Research Center started its operation at the University of Pécs

The Consumer Behavior Research Center started its operation at the University of Pécs. Among other things, an eye-tracking camera built into glasses helps researchers – the Faculty of Economics at the University of Pécs (PTE) informed MTI.

According to the announcement of PTE, the consumer behavior research center CoRe lab recently launched within the faculty. The toolkit of the Center, which focuses on innovative marketing research methods, allows for mobile and stable eye measurements as well as virtual reality technologies to be used in research. (MTI)