More and more K-Group customers choose private labels in Finland

By: Trademagazin editor Date: 2023. 01. 11. 11:43

More than half of K-Group customers (62%) in Finland say they plan to buy more of the store’s private label products amid rising costs – revealed the retailer’s K-Barometer survey. The same trend was also visible in sales data: 15% more K-Menu products were sold in August and September than in the same period last year.

K Group

Related news