Trademagazin > News and articles > Market News > More and more K-Group customers choose private labels in Finland
More and more K-Group customers choose private labels in Finland
More than half of K-Group customers (62%) in Finland say they plan to buy more of the store’s private label products amid rising costs – revealed the retailer’s K-Barometer survey. The same trend was also visible in sales data: 15% more K-Menu products were sold in August and September than in the same period last year.
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