Young people are easier to achieve with “cool, trendy, innovative” consumer accolades

The manufacturers are in renewal compulsion not only in connection with their products but also in connection with the related recognitions as well.

A consumer fee can significantly increase the turnover of a product by up to 25-40 percent – according to the focus group research of the Product of the Year. The respondents have also pointed out that an international recognition certifies the quality of the product and the innovation.