Young people keep the spirits up in the world’s most pessimistic country

The survey – which was carried out by the research company for the first time this year in Hungary thanks to Publicis Groupe Hungary – points out that 44 percent of Hungarians expect their own financial situation to worsen in the next 6 months, and 72 percent of those surveyed believe that the country’s economic his situation will also deteriorate. This is offset somewhat by the fact that the majority of Generation Z aged 16-26 see the future more positively, 34 percent of them are optimistic about their own economic situation. In addition, they are the most intensive e-commerce users, they are far ahead in the use of social media and streaming platforms, and they strive for sustainability and environmental awareness more than older people.