Young and old are the happiest, people in their forties are the unhappiest – KOMETA research for the International Day of Happiness
54 percent of Hungarians are happy or more often than unhappy – this is revealed by a representative survey conducted by KOMETA in March 2025*, published on the occasion of the International Day of Happiness on March 20. Nearly six out of ten are aware that happiness is the result of inner work, but every tenth Hungarian has already given up on finding it. Three quarters of Hungarians believe that eating together makes us happier. Good company is important, but Buona vita!, i.e. good life, is also based on good food. A quarter of Hungarians are happy when they can cook delicious food for others, and a fifth are happy when they plan a meal together. Those between the ages of 16 and 29 are mostly filled with listening to music, while those over thirty are mostly filled with watching films and series. Walking is the top 10 for women, and more active exercise is the top 10 for men.
The main findings of the KOMETA World Happiness Day (March 20) research:
- the majority of Hungarians (54%) are happy or rather happy than unhappy
- the happiest are those aged 16 to 29 (58%), followed by those over 60 (55%)
- the most unhappy are those in their forties (23%)
- half full, half empty: half of Hungarians try to find the good in everything
three quarters of Hungarians say that eating together makes us happier, good food and company are also important - every fifth Hungarian is excited just by planning a meal together
- nearly every fourth Hungarian would be happy if they could cook delicious food for others
- watching films and series makes us the happiest
- women are happier walking, reading and playing games such as sudoku or crosswords, and being able to cook delicious food for others
men are more motivated by exercise, sports, cultural programs, online games and their hobbies
On the occasion of the International Day of Happiness on March 20, KOMETA surveyed how happy we feel, what fills us up. 54 percent of Hungarians participating in the representative survey conducted in March 2025 are either extremely happy or have unhappy moments, but feel happy more often than unhappy. Three out of ten (29%) are half and half happy or unhappy. The majority of the remaining are sometimes happy, but more often unhappy. 4 percent declared themselves unhappy. The survey shows that the happiest people are those between the ages of 16 and 29 (58%), followed by those over 60 (55%). The most unhappy people are those in their forties; among them, almost every 4th respondent admitted to being unhappy or more often unhappy than happy.
Related news
AI-generated ads can have a negative influence on consumer perception
According to recent NIQ research, AI-generated advertising may have a…
Read more >4 simple ways to keep your smile healthy
March 20th is World Oral Health Day, which aims to…
Read more >Consumer confidence in branded products is growing again in Germany
The popularity of private label products has somewhat waned and…
Read more >Related news
Economic growth may finally start this year
Primarily due to the recovery in consumption, the Hungarian economy…
Read more >Tamás Kozák: Government price controls are not a solution to inflation
Market processes in retail are increasingly coming into the spotlight,…
Read more >EY research: consumer impression plays a key role in business success
Consumer perception plays a key role in business success, but…
Read more >