The emerging markets and the crafted beers improve the beer market

By: trademagazin Date: 2014. 07. 14. 11:58

The growth in developed countries became increasingly challenging for the beer manufacturers in recent years; the largest companies have turned to emerging markets – wrote.


Following the consolidation wave of the recent years, according to Goldman Sachs statistics, the five largest companies cover more than 50 percent of the total market, while 10 years ago the covered only 31.8 percent of the market. Between 2009-2014 the the companies' combined annual revenue grew at an average of 4.1 percent of. The emerging markets were the engine of growth. (

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