Dunkin’ Makes Valentine’s Day Sweeter Than Ever
Dunkin’ is promoting its seasonal menu for Valentine’s Day with an experiential campaign that includes a chance for couples to get married or renew their vows in a drive-thru lane. The bakery chain also plans to open a wedding-themed online pop-up shop.
Per an annoucement on PR Newswire 27. January Dunkin’ makes Valentine’s day sweeter than ever with pink velvet and mocha macchiatos paired with heart-shaped donuts. Marriage is on the menu with a wedding pop-up shop and the chance for couples to say “I Do” at a New York Dunkin’ drive-thru.
Sweet Sips and Sweet Hearts for any Valentine Celebration
Available today for a limited time at participating Dunkin’ restaurants nationwide, Dunkin’s seasonal menu offers choices to fit any Valentine’s Day mood or moment. Starting with sweet sips for espresso lovers’ lips, Dunkin’ is once again serving the whimsical and playful Pink Velvet Macchiato, bringing the experience of biting into a delicious red velvet cupcake by combining Dunkin’s espresso with red velvet cake flavor and hints of smooth cream cheese icing. And in the romantic and decadent spirit of a full box of chocolates, Dunkin’s Mocha Macchiato offers the combo of rich espresso and deep chocolate flavors. When served iced, both Macchiatos feature a stunning layered look sure to make friends on social swoon.
Dunkin’ has brought back its signature heart-shaped donuts, including the Brownie Batter Donut filled with rich, chocolatey brownie batter-flavored buttercreme filling, and topped with vanilla flavored icing and chocolate sprinkles, and the Cupid’s Choice Donut filled with Bavarian Kreme and topped with strawberry-flavored icing and pink sprinkles.
Marriage is on the Menu at Dunkin’
Over the years, Dunkin’ has seen fans take their “I Dos” to Dunkin’ as the place to pledge their love to the one they choose to run with for life. From in-store weddings, to photo shoots at the local Dunkin’, to wedding party Dunkin’ runs, Dunkin’ has been a part of it all.
This year, the brand is answering the call from fans and officially bringing Dunkin’ lovers the chance to bring a little pink and orange to their “I Dos” with its first-ever, wedding-themed online pop-up shop. The wedding merch will be available starting February 11, with details and specific merchandise to be revealed soon.
This year, the brand is there for couples that want to get married as fast as a trip through the drive-thru. The idea is based on a true story. Recently, a general manager of a Dunkin’ restaurant in Oklahoma City was married at the Dunkin’ drive-thru where she and her husband first met. Now, Dunkin’ is spreading the love by giving select couples their own chance at a Dunkin’ drive-thru wedding.
In a time when so many couples have had to reimagine their wedding, Dunkin’s special Marriage is on the Menu contest will give fans in New York the chance to win a unique wedding experience with a Dunkin’ twist. In addition to the Dunkin’-themed ceremony – complete with festive décor and picture perfect photo moments – each couple will receive special wedding presents from Dunkin’, including a gift basket of Dunkin’ wedding gear and accessories, professional photos from the big day, and a $500 cash prize. The contest winners’ wedding will kick off Valentine’s Day weekend on Friday afternoon, February 12, at a Dunkin’ location in the Town of Wallkill, New York. Other couples can also visit this location between 3:00 p.m. and 4:00 p.m. for a drive-thru vow renewal or commitment ceremony conducted by I Do Drive Thru.
For the chance to receive a Dunkin’ drive-thru wedding, fans in the state of New York can submit a photo on Instagram along with a caption stating why they want to get married in a Dunkin’ drive-thru, January 27, through January 30 using #DunkinIDoContest. Winners will be selected by February 2. No purchase necessary. Must be 18 or older and resident of New York State.
Flash marriages
Dunkin’ has teamed up with I Do Drive Thru, an international drive-up wedding service created to help people get married in a fun and safe way during the pandemic, to perform the ceremonies. They get you married anywhere, under 7 minutes, in a car, indoors, outdoors wherever you like. They team you with an Officiant & Photographer and provide all the support you need to get you hitched without a fuss. The basic package on weekdays costs 400 USD. For some extras they organise photo, video, music, streaming or more than 10 guests.
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