Drugstores selling largest quantity of insecticides

By: trademagazin Date: 2007. 04. 25. 08:00

According to the retail index of Nielsen, the market of insecticides expanded last year. Sales grew by 15 per cent in terms of volume, while by 6 per cent in terms of value. Total annual sales are nearly HUF 3 billion. Drugstores and hyper markets played a growing role in sales last year. Both types of stores increased their market share by 3 per cent respectively. Aerosols still account for most sales, though their dominance is diminishing, with market share down to 47 per cent from 51 a year before. Average prices were diverse in the largest segments. Aerosol prices grew as a result of the introduction of universal products, with an average price of HUF 549 this January/February. Electric insect killers were 9 per cent cheaper this January/February than a year ago.

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