dm welcomes customers with stable prices and a superb price-value ratio

Thanks to the Always Worth It stable price strategy, prices in dm drugstore don’t rise for four months, providing security and predictability for customers. Shoppers can choose from a large selection of high-quality dm own brand products: almost every second product sold in 2025 came from one of the 31 dm brands.

Three pillars of the excellent value for money

Customers benefit threefold, as the three pillars of excellent value for money are always available to them: while the entire range of around 17,000 products is covered by a lasting price guarantee, they can buy reliable quality dm brand products, and the active beauty loyalty programme offers them a number of benefits throughout the year.

Stable prices help customers make decisions based on their needs

Prices aren’t only competitive, but also completely transparent on price tags, which indicate when the given price last increased. dm has been applying the concept of stable prices for years, which is in line with its sustainability efforts and support for conscious consumption: there is no need to stockpile unnecessary supplies just because something is on sale. (x)