Diageo’s Eastern European marketing director opened the region’s first luxury pop-up liquor store

By: Trademagazin Date: 2023. 12. 14. 11:14

Diageo Hungary and Zwack Unicum Nyrt. celebrated the capital’s first luxury pop-up liquor store with an exclusive opening and illustrious guests. Visitors to the high-end showroom can not only choose from rarities, but also get a glimpse of the exclusive product range of the world’s leading luxury tequila, Don Julio, through Don Julio Reposado and Don Julio 1942. In addition to purchasing Christmas gifts, interested parties can also organize personalized drink tastings.

Impressive interior, premium service and an exceptional selection of real drink specialties. Opened on December 6, The—Bar Giftshop Pop-Up Store operated by iDrinks now provides a unique opportunity for interested parties to discover the world of special brands and products with the help of experts. In the wonderland available for only two weeks, those who visit the pop-up shop opened at the foot of the Szent István Basilica between December 6 and 20 can find real treasures in terms of exclusive offerings.

In the framework of tastings led by experts and subject to online registration, you can discover the silky rich taste of Singleton Dufftown malt whiskey, enjoy the timeless elegance of Johnnie Walker Blue Label, and the complex, dried fruit and spice flavor of Zacapa XO. The offer also includes a limited number of whiskey curiosities from the 2023 Scotch Whiskey Special Releases collection, such as the 14-year-old Singleton of Glendullan, the 12-year-old Roseisle, the 11-year-old Oban, the NAD Talisker, or the 26 from the 2022 collection. year Cameronbridge.