Danone’s research looked at the popularity of herbal products

Following the previous years, Danone Hungary conducted its flexitarian research again in 2024, for the third time this year, in order to assess consumers’ attitudes towards plant-based diets, their knowledge and needs. The results of the five countries

(Hungary, Romania, Czech Republic, Slovakia, Bulgaria) show that there is still great interest in plant-based products, especially among those living in the capital city and among young people. The research also made it clear that milk is most often replaced by plant-based alternative products. Oat, almond, coconut and other naturally dairy-free drinks are most often served at breakfast or during coffee.

In Hungary, 31% of the population follows a voluntary diet, which includes vegetarian, vegan and flexitarian diets. The latter is present in the public consciousness as a more conscious way of life, the essence of which is that the amount of food of animal origin should be smaller, and consumers replace them with vegetable alternatives, but at the same time they do not exclude anything from their meals.