Coca-Cola Hungary supplies its soft drinks with a cap that is inseparable from the packaging and attached to the bottle

By: Trademagazin Date: 2022. 12. 15. 12:10

Coca-Cola Hungary supplies its soft drinks with a cap that is inseparable from the packaging and attached to the bottle. The first innovation among carbonated soft drinks on the domestic market, and introduced significantly earlier than the July 2024 deadline required by the relevant European Union industry regulations, facilitates the collective collection and recycling of bottles.

Recycling will be easier

Thanks to the new type of design, the packaging stays together, so the amount of lost or discarded caps, which in some cases end up in the environment, can be significantly reduced. Thanks to the innovative design of the new caps, consumers can use the bottles in the usual way – but with the cap fixed.

The packaging stays together, so the amount of caps lost or thrown away, and thus sometimes ending up in the environment, can be significantly reduced. Using the new packaging is also more convenient and hygienic, since the cap does not have to be held in your hand while drinking, and it is possible to avoid contamination by dropping the cap.