Coors turns digital conference background into a reality

Molson Coors Beverage Company (mother company of Borsodi) published a press release of the sweepstakes’ details, how consumers can enter for the chance to turn their digital conference background into a reality and refresh their spirit.

Longing from home

In this “new normal” filled with endless video meetings and virtual hours the novelty has long worn off. That’s why, beginning the 28 of August, Coors Light is giving drinkers across the country of the U.S.a chance to win a trip to the IRL versions of the travel destinations they’ve been staring at on their video chat backgrounds for months, where they will finally be able to Chill with a Coors Light in the great outdoors.

So 5 lucky winner and their partner can win this 10 000 dollar trp each dream travel.

“After all this time at home, we’re all a little guilty of daydreaming about the trips we’ll take in the future,” said Marcelo Proenca Pascoa, vice president of marketing for the Coors Family of Brands. “This campaign gives people something to look forward to, and it might just help to keep our daydreaming in check.”

Details

The campaign created by DDB was directed by Noam Murro. The ad will be airing nationwide starting Sunday, August 30, and will be an integrated campaign across broadcast, digital, and paid social.

Beginning at 10:00 AM CT on August 27th, 2020 through 11:59:59 PM CT on October 1st, 2020 people can enter once daily. Anyone who is a legal resident of the fifty (50) United States and the District of Columbia and are at least twenty-one (21) years old at the time of entry, is eligible to be randomly selected for a dream vacation of their choice. With safety being the top-priority, winners can redeem their trip anytime through June 30th, 2022 to mitigate any risks associated with travel.