Coca-Cola’s new global campaign encourages you to try Coca-Cola Zero Sugar

By: Trademagazin Date: 2023. 03. 15. 10:52

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The Coca-Cola Company is launching a special global campaign to encourage consumers to try Coca-Cola Zero Sugar. Building on the success of the brand’s 2021 formula change, the company is renewing its 2023 “Best Coca-Cola Ever?” platform and also launches a new initiative “Sip into it!” under the name

The company will launch the digital-focused campaign worldwide in February and March this year with the aim of accelerating the growth of both Coca-Cola Zéró Sugar and the caffeine-free Coca-Cola Zéró Sugar Zéró Caffeine, introduced in June 2022. The soft drink manufacturer also wants to address those who have not yet tried sugar-free Coca-Cola products because they did not want to compromise on taste.

“In the campaign, we highlight the excellent taste of Coca-Cola Zéró Cukor. The central idea of the »The best Coca-Cola ever?« platform renewed in 2023 is that Coca-Cola Zero Sugar is irresistibly delicious, i.e. too good to be left unattended. The humorous elements of the campaign, primarily running on social media platforms, encourage involvement and sharing”

– said Annamária Vida, the Hungarian brand manager of the brand.