Coca-Cola HBC Hungary enters the snack market

By: Trademagazin Date: 2022. 11. 22. 12:47

Coca-Cola HBC Hungary started vertical portfolio development; the largest domestic soft drink manufacturer is testing its newest biscuit brand on the HUF 80 billion snack market. The flavored oat and functional biscuits, called MyWellness, will be available in nineteen domestic stores of Auchan Hungary from November.

Soft drinks and snacks are a great product combination

The most dynamically growing segment of the domestic snack market is the biscuit market, which accounts for 42 percent of the entire category in value and 62 percent in volume. We consume an average of 2.9 kilograms of biscuits per year, paying more and more attention to products rich in nutrients important for the body or with added functionality.

Coca-Cola HBC Hungary is committed to continuously developing its portfolio 24/7 in order to be able to offer the right product for every consumption occasion, regardless of the time of day. The company has several decades of experience in the market of ready-to-drink soft drinks, natural mineral waters, fruit juices, coffees, and premium alcohol products, but is also open to expanding into other food categories other than its core business segments. The consumption of snacks is closely related to the consumption occasions of soft drinks, making it possible to link products in these categories.