Co-op launches a ‘Freeze Me’ label to cut milk waste
Co-op is introducing a ‘freeze me’ label to its own-brand milk products in a bid to cut down on 70,000 tonnes of waste a year.

66% of UK adults do not freeze milk at home and a further 31% did not know you could freeze it at all
The new on-pack message from the supermarket will read: “Don’t waste me, freeze me, in a suitable, clean container, then defrost in the fridge, use within 24 hours.”
More than £150 million worth of milk is wasted each year, with milk unused by households making up 90% of this, according to waste reduction organisation Wrap.
According to a recent survey for Co-op, 66% of UK adults do not freeze milk at home and a further 31% did not know you could freeze it at all. Of these, 34% say that they will start to freeze it in the future.
The new messaging will appear across all Co-op own brand milk products from September 2022.
Related news
German Consumers Plan Lower Spending for Black Friday 2025
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >Climate change: a concern that is losing importance in the EU
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >Growth in Germany’s Plant-Based Food Market Continues
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >Related news
The 2025 Sustainable Future Awards were presented: the most outstanding sustainable companies and leaders of the year were recognized
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >Pink trucks and contemporary artists and influencers set hope in motion
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >AgriTech InnoExpo 2025 – where innovation meets nature
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >