Co-op launches a ‘Freeze Me’ label to cut milk waste
Co-op is introducing a ‘freeze me’ label to its own-brand milk products in a bid to cut down on 70,000 tonnes of waste a year.
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66% of UK adults do not freeze milk at home and a further 31% did not know you could freeze it at all
The new on-pack message from the supermarket will read: “Don’t waste me, freeze me, in a suitable, clean container, then defrost in the fridge, use within 24 hours.”
More than £150 million worth of milk is wasted each year, with milk unused by households making up 90% of this, according to waste reduction organisation Wrap.
According to a recent survey for Co-op, 66% of UK adults do not freeze milk at home and a further 31% did not know you could freeze it at all. Of these, 34% say that they will start to freeze it in the future.
The new messaging will appear across all Co-op own brand milk products from September 2022.
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