Goodbye celebrities?
57% of the more than 20,000 people surveyed in 30 countries by EY use online communities to find information when shopping, and 61% have already bought a product based on an influencer’s recommendation.
This article is available for reading in Trade magazin 2024/8-9
In comparison, only 21% have clicked on an ad on social media. Typically an influencer is followed because they produce content that shoppers find valuable (49%) or enjoyable (44%). At the same time celebrities are losing popularity: only 25% of respondents follow someone just because they are famous. “People in Hungary are also becoming more conscious. This makes it harder to mobilise them with previously tried-and-tested (mainly influencer-driven) advertising and sales tools, which requires a new approach from manufacturers and distributors”, told László Palincsár, senior director of customer and growth at EY. //
Related news
Sustainability of people matters the most
Zoltán Gazsi, company manager of Eisberg has shed light on the human…
Read more >Cybercrime and AI: threats and opportunities
Cybersecurity futurologist and founder of the Info/Cybespace, Trends, Buzz and…
Read more >Slowly we can make plans again
In May Trade magazin organised its BusinessMeetup&Dinner, where Szilvia Krizsó…
Read more >Related news
In August, the rate of increase in consumer prices slowed down in the euro area
In August, the rate of increase in the consumer price…
Read more >KSH: industrial producer prices in July increased by 2.5 percent compared to a year earlier and by 0.7 percent compared to the previous month
In July, industrial producer prices were on average 2.5 percent…
Read more >Baby-Mama Coupon Days at Rossmann again
For the second time this year, Rossmann organizes the popular…
Read more >