For four-fifths of corporate online shoppers, the user experience decides when shopping online

By: Trademagazin editor Date: 2021. 03. 05. 11:22

The world of online commerce has changed a lot in the last one year. The global pandemic, closure and transformed consumer demands are changing the relationship between shoppers and e-merchants forever.

In the new, uncertain everyday life, people are no longer just choosing products and services online, in fact, pricing has been pushed back from the top of the podium: shoppers are looking for real connection and trust in online stores. Competition and noise, on the other hand, are enormous, so a complete change of approach is needed throughout the customer lifecycle and to show understanding to customers. So webshops need to find a recipe for success that is a perfect combination of business goals, user experience, and technological advancements.