Lidl to sell via TikTok Shop as ‘supermarket first’
Lidl will start selling through TikTok Shop this week, in a move which it says will make it the “first supermarket meeting our customers directly on the platform”.
From 9am on 20 February, the discount grocer will launch 3,000 high-protein product bundles exclusively on the @Lidl TikTok Shop, reported The Grocer.
The bundles will be on offer at £5 each but said to be worth £30 each, according to Lidl. All proceeds from sales will be donated to the NSPCC.
The bundles will include products such as Maribel High Protein Peanut Butter, Belbake Protein Pancake Mix, Snaktastic Protein Pop Chops, IronMaxx Whey and Vegan protein powders, protein bars, Crownfield High Protein Flapjacks, and Lidl’s branded resistance bands and microfibre towels.
Lidl GB marketing director Joanna Gomer told the title: “Our high-protein range is a firm fan favourite, with more than 150 high-protein products sold in our stores every minute, and our customers across the country taking to social media to share their hauls each week.
“With the number of TikTok shoppers growing rapidly, we’re proud to be the first supermarket meeting our customers directly on the platform with our unique offering, creating these exclusive bundles to showcase our new exciting products.”
In January, Aldi expanded its high-protein range as searches for its products on TikTok hit 23 million and last year, Tesco launched in-store salad creation bays inspired by TikTok healthy eating trends.
Related news
8 years, 200,000 guest nights: ALDI Travel celebrates its anniversary
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >“Food is everything to us” – says Tesco’s new campaign focusing on excellent ingredients
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >Slovakian retail between price and provenance
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >Related news
Industrial production is still declining in Hungary, but is already increasing in the EU
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >Cautious optimism among Hungarian SMEs – the third quarter report of the VOSZ Barometer 2025 has been published
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >Food inflation accelerated in Germany in September
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >