Beyond Meat expands into Co-op in the UK

By: Trademagazin editor Date: 2024. 05. 17. 11:29

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Beyond Meat’s plant-based alternatives are now available in 800 Co-op stores across the UK.

The meat-free vegan brand’s products are available in the convenience chain’s frozen food section nationwide. Beyond Meat’s new Veganuary campaign preceded the launch, which addressed misconceptions about the brand’s products in a humorous style and promoted the new range. //

This article is available for reading in Trade magazin 2024/5