Beyond Meat expands into Co-op in the UK
Beyond Meat’s plant-based alternatives are now available in 800 Co-op stores across the UK.
The meat-free vegan brand’s products are available in the convenience chain’s frozen food section nationwide. Beyond Meat’s new Veganuary campaign preceded the launch, which addressed misconceptions about the brand’s products in a humorous style and promoted the new range. //
This article is available for reading in Trade magazin 2024/5
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