Retail chains reduced the prices of several products in consultation with suppliers

By: Trademagazin Date: 2023. 03. 07. 12:34

As a result of the negotiations with suppliers, the retail chains reduced the prices of several goods, mainly dairy products, including cheese and butter, which at the same time reported to MTI the increased turnover of own-brand products and more conscious purchasing habits of consumers.

Lidl Hungary announced that long negotiations with the chain’s supplier partners, as well as market changes, make it possible to reduce the price of its additional products following a similar move in January this year.

The announcement quoted Judith Tőzsér, Lidl Hungary’s corporate communications manager, who said: on January 1st, the consumer prices of nearly 200 products were reduced, and this circle is now being expanded to include another 100 products, the vast majority of which are dairy products.

Spar Hungary reported that the sales share of its own brand products increased from 25 percent to around 30 percent in recent months. At the same time, the sale of alcoholic beverages, vegetables, fruits, organic products and fresh meat has been showing a downward trend for months, according to Spar, customers are really thinking about what, in what quantity and for how much they buy.
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