Domestic online retail turnover grew by 9.9 percent last year
Domestic online retail reached a gross annual turnover of HUF 1,323 billion in 2022, which exceeded the previous year’s level by 9.9 percent; Last year, the Hungarian online market also significantly lost its speed – according to the joint research of the GKID market research company and Mastercard, the findings of which were presented by Norbert Madar, GKID’s senior consultant, at a press conference in Budapest on Tuesday.
Domestic e-commerce grew by an average of 16 percent per year in the years before the coronavirus epidemic, followed by 45.4 percent growth in 2020 and 32 percent growth in 2021. Last year, due to global and domestic economic influences, consumer habits were rearranged, which favored in-store shopping, but the online sector in Hungary was still able to remain on a growth path, unlike other European countries, the expert said.
Due to the increasing weight of traditional stores, the share of e-commerce in total trade fell from the record level of 10.4 percent in 2021 to 9.6 percent in 2022. At the same time, Norbert Madar emphasized: Hungarian consumers prefer online shopping more and more, the primary driver of the market’s growth is the continuous increase in the frequency of purchases. Last year, the number of domestic online orders reached 77.1 million, which is 11.8 percent more than the previous year.
További információ erről: A hazai e-kereskedelem a koronavírus-járvány előtti években átlagosan évi 16 százalékkal bővült, ezt követte a 2020-as 45,4 százalékos és a 2021-es 32 százalékos növekedés.
Related news
6 in 10 Gen Zs prioritise user experience and trustworthy reviews
Over 75% rely on reviews and customer service when shopping,…
Read more >There are serious sustainability issues with packaging in e-commerce
With the rise of online shopping, the optimization of packaging…
Read more >Every third Hungarian cardholder regularly pays with their mobile
Mastercard published the results of its research entitled “Bank Card…
Read more >Related news
Grilling cheese didn’t go up in smoke
The average price of grilling cheese is much higher (nearly…
Read more >What do shoppers say about the new retail tools?
At the beginning of the year, Consumer Panel Hungary GfK–YouGov asked panel…
Read more >Special foods ranking: 1. Diabetic, 2. Low-carb, 3. Lactose-free
Different special diets and foods are frequently discussed, and it…
Read more >