Domestic online retail turnover grew by 9.9 percent last year
Domestic online retail reached a gross annual turnover of HUF 1,323 billion in 2022, which exceeded the previous year’s level by 9.9 percent; Last year, the Hungarian online market also significantly lost its speed – according to the joint research of the GKID market research company and Mastercard, the findings of which were presented by Norbert Madar, GKID’s senior consultant, at a press conference in Budapest on Tuesday.
Domestic e-commerce grew by an average of 16 percent per year in the years before the coronavirus epidemic, followed by 45.4 percent growth in 2020 and 32 percent growth in 2021. Last year, due to global and domestic economic influences, consumer habits were rearranged, which favored in-store shopping, but the online sector in Hungary was still able to remain on a growth path, unlike other European countries, the expert said.
Due to the increasing weight of traditional stores, the share of e-commerce in total trade fell from the record level of 10.4 percent in 2021 to 9.6 percent in 2022. At the same time, Norbert Madar emphasized: Hungarian consumers prefer online shopping more and more, the primary driver of the market’s growth is the continuous increase in the frequency of purchases. Last year, the number of domestic online orders reached 77.1 million, which is 11.8 percent more than the previous year.
További információ erről: A hazai e-kereskedelem a koronavírus-járvány előtti években átlagosan évi 16 százalékkal bővült, ezt követte a 2020-as 45,4 százalékos és a 2021-es 32 százalékos növekedés.
Related news
Shein unveils UK investment plans and launches ‘circularity fund’
Shein has pledged to invest £211m (€250m) over the next…
Read more >This is how the Hungarian fans spent at the venues of the national team’s matches
The cities of the European Football Championship in Germany devoted…
Read more >E-commerce in Germany grows for the first time in two years
Sales in German online retail have increased slightly again for…
Read more >Related news
Müller updates packaging to increase accessibility for blind shoppers
Müller is updating the packaging of all branded products with…
Read more >Auchan has appointed a new product director
From July 1, László Varga will perform the duties of…
Read more >A Hungarian specialist became Danone’s Eastern and Central European sales manager
From this July, Enikő Bolyós organizes and manages the company’s…
Read more >