Beiersdorf buys the Coppertone brand from Bayer

Beiersdorf buys the Coppertone business from Bayer; the price of Coppertone is USD 550 million.

Founded in 1944, Coppertone was the first sun care brand launched in the USA. With the acquisition of Coppertone, Beiersdorf is entering the world’s largest sun care market and strengthening its presence in North America.