Barilla acquires British fresh pasta maker Pasta Evangelists
Via its BLU1877 business Barilla has acquired a majority share in Britain’s Pasta Evangelists, reentering the fresh pasta market and boosting its digital offering. The two companies did not disclose the financial details of the deal, but it is claimed that Barilla paid about GBP 40 million. Pasta Evangelists was founded in 2016 and delivers boxes of fresh pasta directly to clients across Britain.
Related news
Amazon in AI partnership to help brands measure ad performance
Amazon is collaborating with an artificial intelligence-enabled market insight platform…
Read more >Enjoy Tesco on Lake Balaton this summer as well: delivery to your holiday home in up to 30 minutes
A holiday in Balaton can be about carefree relaxation and…
Read more >Is orange wine the ‘drink of the summer’?
An explosion of posts on TikTok has shown a profound…
Read more >Related news
VOSZ Barometer – 2024. II. quarter: mandatory optimism or real growth?
The perception of inflation is still present in domestic companies,…
Read more >Fidelity: Three themes shaping investments in Q3
Has the post-epidemic normalization that we have been waiting for…
Read more >Auchan has appointed a new product director
From July 1, László Varga will perform the duties of…
Read more >