Barilla acquires British fresh pasta maker Pasta Evangelists

Via its BLU1877 business Barilla has acquired a majority share in Britain’s Pasta Evangelists, reentering the fresh pasta market and boosting its digital offering. The two companies did not disclose the financial details of the deal, but it is claimed that Barilla paid about GBP 40 million. Pasta Evangelists was founded in 2016 and delivers boxes of fresh pasta directly to clients across Britain.