Heinz celebrates ‘150 years of clean plates’ in anniversary campaign

Heinz is celebrating its 150th anniversary with a marketing campaign focused on its most iconic product – Heinz Tomato Ketchup – and its place at meal times, Marketing Week reports.

“How do you know when you’ve had good food? You have a clean plate. The role Heinz plays in making food tastier and cleaning those plates is what we’re dramatising…’ Kraft Heinz’s, marketing VP for Europe Middle East and Africa, Victoria Sjardin, tells Marketing Week.