Market News
Best Global Brands: the most valuable brands in 2025
According to Interbrand, brand equity is the interaction of three components: financial performance, the role of the brand in purchasing decisions and brand strength. This approach proves that a brand...
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FÁN Group Kft: stable foundations, multichannel future strategic growth on the domestic food trade market
In an extremely competitive and fragmented market environment, FÁN Group Kft. has grown into one of the most influential wholesale groups, standing out from the crowd with its multichannel retail...
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Trend-following milk desserts
Despite economic hardship and shoppers spending more cautiously, the milk dessert category is growing. About 40% of sales is realised in the discount supermarket channel. This article is available for...
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Safe vegetable fermentation
Home fermentation is undergoing a renaissance, adding variety to the winter diet./ This article is available for reading in Trade magazin 2025/11. Sauerkraut, kimchi and beet kvass aren’t only healthy...
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Kaufland tests telemedicine service in Germany
Kaufland Germany has launched a new telemedicine service at its Mosbach store, in collaboration with the Sana MVZ am Stiftsberg medical centre: the 54m² S Medical Room is located in...
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Sparkling wine 2025
This article is available for reading in Trade magazin 2025/11. According to András Csomay, marketing manager of Törley Sparkling Wine Cellars, in recent years the company’s sales have shifted towards higher-value products....
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The Hungarian Confederation of Economic Workers also spoke out regarding the inflation data
The consumer price index has decreased further, within which the inflation figure for food excluding catering services is particularly low at 0.6. The ideal moment has come to eliminate the...
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KSH: in November, consumer prices exceeded the values of the same month of the previous year by an average of 3.8 percent
In November 2025, consumer prices were 3.8 percent higher on average than a year earlier. Compared to October, prices were 0.1 percent higher on average, the Central Statistical Office (KSH)...
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In addition to jelly and marzipan Christmas candy, there are more and more specially flavored Christmas desserts on offer
Shoppers can choose from a wide range of Christmas candy in Hungary this year, with manufacturers offering not only traditional flavours but also many special new products for the holiday...
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FAO: International food prices have been declining since September
The Food and Agriculture Organization of the United Nations (FAO) has released its latest report on the World Food Commodity Index, which shows that food prices continued to decline in...
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Stuffed cabbage is the most Christmassy dish of Hungarians
Half of Hungarians are obsessed with fish soup at Christmas, and even more with stuffed cabbage. The majority would be fine without Zserbó and gingerbread, but a holiday is not...
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We took you on a flight! (Part 2)
On 22-26 September Trade Airlines took care of more than 1,100 passengers at the airport set up in Hunguest Hotel Pelion in Tapolca. At the Business Days conference organised by...
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The margin freeze changed things in the bologna and other cold cut categories
While the margin freeze favoured manufacturer brands in the bologna category, private labels strengthened among cold cuts, which weren’t affected by the government measure. This article is available for reading...
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Companies exporting holiday decorations could have achieved a profit of up to 17% this year – if they had hedged their currency risk at the beginning of the year
Although December is all about Christmas lights, glittering decorations and trade, for companies exporting holiday decorations, it is actually just the final step in a process that began months earlier....
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Plant-based dairy market could grow to USD 34bn by 2030
According to a recent forecast by MarkNtel Advisors, the global plant-based dairy market could reach USD 34bn by 2030. This article is available for reading in Trade magazin 2025/12-2026.01 It...
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NKFH-NAV action at the customs border – goal: to filter out dangerous products ordered from online platforms
The National Trade and Consumer Protection Authority (NKFH) and the National Tax and Customs Authority (NAV) inspected products ordered from third countries on online platforms at Liszt Ferenc International Airport....
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The “Catch it!” fish campaign is in full swing
The “Kapj rá!” fish consumption campaign continues with renewed vigor, aiming to make fish dishes a part of everyday nutrition. During the promotion, which will restart in 2025, fish consumption...
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Companies’ recruitment plans predict a gradual economic recovery
Domestic companies have slowly improving employment plans for the beginning of next year: in the first quarter of 2026, 29 percent of Hungarian employers plan to expand their current workforce,...
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Nestlé invests GBP 28m in British instant coffee factory
Nestlé is investing GBP 28m to upgrade its instant coffee factory in Dalston, northwest England. This article is available for reading in Trade magazin 2025/12-2026.01 The investment will be used...
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Could there be a turnaround?
Contrary to many other analyses of consumption among younger generations, data from this year’s representative survey commissioned by the National Council of Wine Communities (HNT) reveals: young adults are turning...
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How is Hungary’s demographic decline transforming retail?
Hungary’s population is slowly but steadily shrinking and this process is reshaping not only the structure of society, but also storefronts. According to data from the Central Statistical Office (KSH),...
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Nébih suspends the operations of a confectionery manufacturer
Inspectors from the National Food Chain Safety Office (Nébih) conducted an inspection at a confectionery manufacturing facility before the winter holiday season. Due to the deficiencies found during the inspections...
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A special Christmas attraction in the Balaton Uplands: a barrel tree stood at the Stari brewery
The oldest small-scale brewery in the Balaton Uplands, the 33-year-old Stari Brewery, is celebrating its “entry into the age of Christ” in a truly unique way this year. The Tapolca...
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Dairy-, gluten- and added sugar-free dishes: aesthetically pleasing and quick
More and more research and articles are confronting us with the high number of food allergies and sensitivities both in the world and in Hungary. Moreover, when we talk about...
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Saveggy develops edible plant-based cucumber packaging
Swedish start-up Saveggy has developed a breakthrough solution to replace plastic packaging for cucumbers: the edible plant-based coating is made from rapeseed oil and gluten-free buckwheat oil, keeping the product...
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More than 5,000 students and teachers testified: the school mobile phone ban introduced a year ago had unexpected effects
The mobile phone ban introduced in September 2024 was feared by many: many students were disappointed and feared that they would not be able to reach their parents if necessary....
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Hungarian companies are optimistic about their economic situation, but cautious about their staffing plans
Although the majority of companies expect stability or improvement in their own economic situation next year, their plans for their employee numbers are more cautious. The labor market situation this...
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Italian Food Firm Barilla Unveils Global Innovation Centre
Italian food multinational Barilla Group has opened its new Barilla Innovation & Technology Experience (BITE) centre in Parma, Italy, marking its largest investment in food innovation to date. The 14,000-square-metre...
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Time Out Market Budapest hosted 250 needy children for lunch
With the holiday season approaching, Time Out Market Budapest drew attention to the power of community and the importance of charity in a special way this year: in collaboration with...
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Albertsons launches agentic AI shopping assistant
The tool can generate meal plans, reorder frequent purchases and find recipes based on what customers have in their homes, among other features. Albertsons Companies launched an agentic AI shopping...
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