Market News
A stable compass in the Hungarian FMCG sector for 20 years
An interview with Eszter Benedek, managing director of Hungarian Product Nonprofit Kft. This article is available for reading in Trade magazin 2026/02-03 – Hungarian Product celebrates its 20th anniversary in 2026....
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Half of employees do not support salary transparency
The clock is ticking: the EU’s wage transparency directive is about to come into effect, while three-quarters of companies (75%) and half of employees (51%) would not yet support making...
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There is a slice for everyone
Chilled, milk-based sweets have benefited from a government measure that reduced the VAT from 27% to 18% in Hungary from the beginning of 2024 for dessert-type cheese products defined in...
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KSH: In January 2026, industrial producer prices were on average 2.9 percent lower than a year earlier and 0.9 percent higher than the previous month
In January 2026, industrial producer prices were on average 2.9 percent lower than a year earlier. Domestic sales prices decreased by 2.8 percent and export sales by 2.9 percent compared...
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Gorenje chooses football legend Luka Modrić as its brand ambassador
An iconic athlete joins Gorenje’s international communications: the leading European home appliance brand has entered into a strategic partnership with world-famous footballer Luka Modrić. The partnership brings together a brand...
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Veganuary inspires millions of people in the UK
Veganuary continues to be an important sales period for British retailers: according to YouGov data, more than a third of British adults plan to buy plant-based products in January. This...
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A szeletes termékekben látja a Mondelez a következő növekedési lehetőséget
A Mondelez International bevételeinek 80%-át ma három fő kategória adja: a csokoládé, a kekszek és a ropogtatnivalók. Dirk Van de Put elnök‑vezérigazgató szerint azonban a következő 5-10 évben a szeletes...
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Hungarian world first: AI calculator calculates how much a company will lose during the flu season and how much can be saved by using preventive technologies
While 3.3 percent of GDP in Europe is lost due to sick leave, a Hungarian innovation, the joint development of Resysten and PeakX, is the first in the world to...
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New members are flocking to voluntary funds at an unprecedented rate
Voluntary pension funds registered more than 40 thousand new members last year, which has not been the case for many years: meanwhile, the number of members of health funds increased...
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Italy is the guest country at the SIRHA Budapest 2026 trade fair
The Budapest office of the Italian Trade Agency (ITA)is looking forward to this year’s SIRHA Budapest exhibition, where Italy will be the guest of honor. According to the latest trade data...
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Renewal at Szarvasi Mozzarella – the company’s commercial activities have been strengthened under the leadership of Máté Besenczy
Szarvasi Mozzarella has given its commercial operations fresh momentum since 2024: as of February 2024, the company’s Commercial Director position has been filled by Máté Besenczy. He has been with...
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The economic sentiment index deteriorated in the euro area and the EU in February, but improved in Hungary
The economic sentiment index in the euro area and the European Union deteriorated in February compared to the previous month, while it improved in Hungary, according to final data released...
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The GKI business climate index rose in February
According to a survey by GKI Economic Research Ltd. – conducted with the support of the EU – consumers’ prospects improved noticeably in February, while those of companies remained practically...
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Zsófia Bánhegyi is the marketing, communications and public relations director of HUN-REN
A strategically-minded, internationally recognized expert has joined the management of the HUN-REN Hungarian Research Network: the position of marketing, communication and public relations director of the organization is held by...
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KSH: in January, the number of guests increased by 5.3 percent and guest nights by 3.6 percent compared to a year earlier
In January 2026, nearly 1.1 million guests spent approximately 2.4 million guest nights in tourist accommodation (commercial, private and other). The number of guests was 5.3 percent higher and the...
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EU poultry meat rules are changing: the 12-week limit for “free-range” labeling is being relaxed during a pandemic
The European Commission has adopted a delegated regulation updating the marketing standards for poultry meat: the regulation supplements the EU framework regulations (2026/343/EU and 1308/2013/EU) and repeals the previous Commission...
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The domestic mushroom market is concentrating: the number of producers has dropped to under a hundred, exports remain strong
Hungarian mushroom production remains a significant sector: tens of thousands of tons of mushrooms are produced domestically every year, a significant portion of which is exported. At the same time,...
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Unprecedented collaboration: more than 6,000 homeless and shelter animals receive support
Auchan Retail Hungary’s national pet food collection exceeded all expectations: in two days, an unprecedented collaboration was created in Auchan stores for homeless and sheltered animals. On February 14-15, 261...
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Avian influenza has appeared in a new farm in Csongrád-Csanád County
The laboratory of the National Food Chain Safety Authority (Nébih) confirmed the presence of the highly pathogenic avian influenza virus in a roast duck farm in Csongrád-Csanád County. The affected...
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Lidl Magyarország wins Top Employer award once again
Lidl Magyarország can once again boast the “Top Employer” certification in 2026. Every year the internationally recognised Top Employers Institute selects the world’s best employers. What is more, Lidl Magyarország has...
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UBM may continue its international expansion
UBM may acquire a majority stake in the third largest Greek feed manufacturer – the company told MTI on Tuesday. As part of the negotiations, the Hungarian company signed a...
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NGM: Hungarian tourism started 2026 with vigor
In 2025, domestic tourism had a record year, with an ever-larger number of guests – 20 million – spending an ever-larger number of guest nights in Hungarian accommodation. This year...
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Generation Z: new rules on the labour market
A report entitled “Gen Z as Employees” was prepared by Quantum Digital Student Cooperative in August 2025, in collaboration with partners (Diverzum, SteiGen, PwC and DreamJobs). The report promises to...
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Serbian farmers block roads to protest cheap imports
Farmers in Serbia took to the streets on Tuesday with tractors to protest cheap imports and low state subsidies. The demonstrations began two weeks ago in the southwest of the...
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Albert Heijn adds 100 new gluten-free products
Albert Heijn is introducing at least 100 new gluten-free products this year for customers with gluten sensitivity and coeliac disease. This article is available for reading in Trade magazin 2026/02-03...
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Record-breaking agricultural subsidies strengthen Hungarian farmers
The government aims to reach 1,000 billion forints in commitments related to investment measures by March, András Tállai, Parliamentary State Secretary of the Ministry of Agriculture, said at the agricultural...
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Adaptation and competitiveness are key for the horticultural sector
The government must improve the adaptability and competitiveness of the horticultural sector by creating and shaping the regulatory environment and stabilizing subsidies, the State Secretary responsible for agricultural and rural...
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Carlsberg, PepsiCo set out Poppi UK launch plans
The brand will be produced and distributed in the UK by Carlsberg Britvic, PepsiCo’s bottling partner and the local arm of Carlsberg. PepsiCo is launching its prebiotic soda brand Poppi...
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The key to spring weed control is proper timing
Most autumn-sown stands have poor weed suppression, despite the fact that winter precipitation helps them grow rapidly in spring. We cannot ignore the fact that precipitation and warming weather have...
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Austria to Label “Shrinkflation” Starting in April
Austria will introduce mandatory labeling for shrinkflation from April, requiring major supermarkets and drugstores to warn customers when product quantities decrease without a corresponding price reduction. The law, passed by...
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