Market News
KPMG: Easter boom: the season is exploding for families, retail and the chocolate industry
Consumption habits related to the Easter holiday – including sprinkling, egg painting and eating sweets – appear not only as a cultural tradition, but also as a marked manifestation of...
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Szerencsejáték Zrt. strengthens with modern lottery kiosk islands in 2026
Last year Szerencsejáték Zrt. introduced a new sales format: lottery kiosk islands. An interview with chief commercial officer Krisztián Brenkus. Our magazine has previously introduced Szerencsejáték Zrt.’s closed islands and...
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Deteriorating foreign trade balance: causes and prospects
According to the latest data from the Central Statistical Office, in February 2026, the volume of domestic exports decreased by 2.3%, while imports increased by 6.7% compared to the same...
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Every fourth package now arrives from abroad
In 2025, 195.27 million parcels were handled in Hungary, and 52.66 million shipments – one in four – came from abroad, which forces a new operating logic for logistics players....
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It’s wild garlic season, here are some health-conscious recipes
Many people interested in gastronomy are waiting for spring (also) because of the wild garlic season. The herb is native to all of Central and Northern Europe, as well as...
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BioTechUSA: a plant-based diet is an opportunity, not a risk
Although consumer interest in vegan diets is growing, the market is still hampered by a number of misconceptions. However, a plant-based diet can easily be nutritionally complete, says Sára Somogyi,...
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April Fool’s Day 2026: Europe’s Retailers Get Creative
April Fool’s Day has arrived, and with it comes a host of creative pranks from retailers across Europe. Here’s a look at some of this year’s highlights: Asda presents...
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Two million hours in the wild, 800 protected livestock – we monitored domestic large predators for three years
The Interreg LECA (Protection and Coexistence of Large Carnivores in the Carpathian Region) project, involving 11 organizations from six countries, was completed at the end of March, in which WWF...
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About four-fifths of Hungarians consider it important to have insurance
A significant majority of the Hungarian population finds assistance insurance attractive and useful – this is revealed by the recent Assistance Insurance Index research by Europ Assistance. According to the...
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Mars invests $100M to expand Chicago headquarters
The investment in its snacking operations, which is expected to create 600 jobs, comes three months after it closed its $36 billion purchase of Pringles maker Kellanova. Mars plans to...
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Vergil AI to Open Up to SMEs This Year With Its Intelligent Learning Management Platform
Budapest-founded, London-based Vergil AI may enter a new phase in 2026: after its success with large enterprises, the startup plans to bring its AI‑powered corporate learning platform, Vergil Learn, to...
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Strengthening the pig sector continues with support for breeding sow farmers
Strengthening the pig sector remains a priority goal, which is why the government is now supporting the sector with income-replacement measures that help maintain the economic stability of breeding sow...
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Big shopping begins, trade is prepared
The rabbit is coming soon, but we don’t have to dig deeper into our pockets for the big Easter treat than last year. According to the National Trade Association, traditional...
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Nearly one and a half kilograms of ham and two dozen eggs: this is how Hungarians prepare for Easter
Hungarian shoppers are increasingly putting together their holiday baskets in a single, larger order. The number of products in a basket and the average basket value are also increasing during...
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Egg price increases remain moderate
The price increase of eggs will remain moderate – at Easter and in the following years. Hungary is an egg-consuming nation, we eat more than the world average, but domestic...
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What everyone is talking about: focus on creatine
Creatine has recently become a hit product on the dietary supplement market. It can help supply energy to muscles by quickly replenishing ATP, which is the main source of energy...
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Waste-free Easter with the advice of the Without Leftovers program
With the arrival of spring, Easter is also a time for shared meals, entertaining guests and traditional dishes. Various cakes, ham, boiled eggs and braided bread cannot be missing from...
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ENAG Project in the Hungarian-Serbian border region successfully concluded
The Interreg IPA Hungary-Serbia Cooperation Programme ENAG project, led by the Hungarian Women’s Union (MNU), has been successfully concluded, which served to develop and support the training of female agricultural...
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The beer industry continues to search for high-quality Hungarian horseradish
Despite cheap Chinese imports, Hungarian horseradish still has a stable market. Hungarian horseradish remains a product of outstanding quality and is in demand on foreign markets. For this reason, both...
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Digital trends and advertising market impacts: AI and podcast in focus
Sorry, this entry is only available in HU....
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Easter is almost here, you can save a lot with the online Price Tracker
Families can save money and time during their Easter shopping by using the online Price Monitor – this is what the Hungarian Competition Authority (GVH) is drawing attention to. The...
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McDonald’s deletes 80% of its vegan menu in the UK
McDonald’s has removed several plant-based products – Veggie Dippers, Veggie Dipper Happy Meals, Spicy Veggie Wraps, and Deluxe Vegetable Sandwiches – from its British restaurants, keeping the McPlant Burger as...
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Four more products have been approved for drone application this spring
Seven products can now be applied by unmanned aerial vehicles in Hungary, after four more products were approved. The expansion of the range of approved products represents a significant step...
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JTI’s latest research on smoking habits and the role of etiquette
Almost half of the Hungarian population aged 18–75 uses some kind of nicotine product, according to the latest, nationally representative research by JTI. Although the range of nicotine products is...
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Tibor Navracsics: rural Hungary must be further strengthened
The goal when the government was formed was to strengthen rural Hungary, and the implementation is still underway so that living in a village does not mean a second-class existence...
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Three trends that will reshape the labor market due to AI
In recent years, the role of robotization and automation in modern labor market processes has come into focus more than ever. According to WHC Group experts, the question is no...
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WING strengthens its management team: Dr. Katalin Walter will be the CEO in Hungary from April
WING Zrt. is transforming its management structure as of April 1, 2026. As part of the change, the role of Chairman and CEO will be split: Noah Steinberg will continue...
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EU soybean acreage may increase
In its March forecast, Oil World indicated a global soybean harvest of 425 million tonnes for the 2025/2026 marketing year. This output could be 360 thousand tonnes lower than in...
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In addition to their wallets, Hungarians are also worried about unexpected expenses
A broken-down car, a heating failure or a bicycle shed have not proven to be safe – unplanned expenses like these not only strain Hungarians financially but also mentally. According...
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NAK: Hungarian horseradish markets are stable
The Hungarian horseradish markets remain stable, and it is also popular abroad due to its outstanding quality – the National Chamber of Agriculture (NAK) told MTI on Tuesday. According to...
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