Market News
AI Readiness Index 2025: we are more prepared now
PwC Magyarország has assessed domestic AI readiness for the second time on behalf of Publicis Groupe Hungary. This article is available for reading in Trade magazin 2025/11. The 2025 AI...
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No promotions, no shopping
The majority of Hungarian shoppers prefer to spend when they see a promotion. This article is available for reading in Trade magazin 2025/11. According to a survey by Árukereső.hu, 57%...
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Aldi launches ‘lickable’ wrapping paper
Budget supermarket chain Aldi has launched a ‘lickable’ pigs in blankets wrapping paper. According to the retailer, the design captures the “smoky, savoury flavour” of the festive favourite. It features...
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Private label’s allure transcends income levels, survey finds
Consumers with household incomes above $100,000 are becoming more likely to buy store-brand groceries as they look to save money, Alvarez & Marsal reported. Consumers with household incomes above $100,000...
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Ferrero Invests €140m In Spanish Ice-Cream Plant
Global confectionery group Ferrero is investing €140 million in a major transformation of its Ice Cream Factory Comaker (ICFC) plant in Alzira, Valencia. According to a company press release sent...
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A surprising turn on eMAG: more people are ordering PCs on installments than refrigerators this Christmas
The Christmas season has been in full swing at eMAG since November: in the second half of November, the top sales charts were dominated by categories that are typically intended...
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Christmas plastic dumping: why and how to reduce waste during the holidays?
Christmas is one of the annual peaks in plastic waste production. Gift wrapping and plastic containers from holiday food orders accumulate in huge quantities during this period, while Hungary is...
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EY: There is a climate plan, but little real action
While many companies have climate plans, actual action is lacking. According to recent research by EY, the majority of the world’s largest companies are not sufficiently prepared to limit global...
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The Chamber, which was renewed a year ago, is providing more and more help to businesses
Last November, the renewed leadership of the Hungarian Chamber of Commerce and Industry (MKIK) was elected with a two-thirds majority. The new president is businessman Elek Nagy, who had previously...
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Industrial production is still declining in Hungary, but it is growing in the EU
Industrial production in the EU grew by 1.8% in July 2025 compared to July 2024, according to a recent analysis by GKI. This article is available for reading in Trade...
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The Hungarian Intellectual Property Office provides a patent accelerator to Széchenyi István University
The Hungarian Intellectual Property Office and Széchenyi István University in Győr have expanded their strategic cooperation agreement, as part of which the institution has become available with a “patent accelerator...
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New FAO publication reminds us of the finite nature of food production resources
Feeding an estimated 10 billion people by 2050 will require bold and smarter decisions about how the world manages land, soil and water, warns the Food and Agriculture Organization of...
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Hungarian exports are gaining new momentum: medium-sized companies are increasingly managing exchange rate risk and opening up to new markets
Hungarian exports continue to strengthen, with medium-sized enterprises playing an increasingly important role. Although small and medium-sized enterprises (SMEs) already account for more than half of Hungarian exports, available data...
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Morrisons tests Instacart’s smart shopping cart
In early 2026 British supermarket chain Morrisons will begin testing smart shopping carts developed by Instacart that use AI in one of its stores. This article is available for reading...
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International POP events
The end of 2025 and the beginning of 2026 will bring a number of Shop! and POPAI events for POP enthusiasts. This article is available for reading in Trade magazin...
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The Business Ethics Award was presented
The Business Ethics Awards were presented for the twenty-sixth time, and this time ten companies received the recognition, bringing the total number of companies that operate responsibly and fairly in...
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Tomatoes that stay fresh for two months? Indian innovation could open a new chapter for smallholder farmers
A bold and promising technological innovation has emerged from southern India that could fundamentally change the way we store fresh vegetables. Researchers in the state of Karnataka, one of India’s...
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Lack of Guidance, Not Interest, Holds Back SMEs from AI Adoption
Team.blue, one of Europe’s leading digital service providers, has released a new report highlighting how small businesses across the continent approach digitalization and artificial intelligence. Based on a survey of...
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ÉKM: tolls for trucks on main roads are increasing – new regulations to protect rural settlements from freight traffic
The Hungarian government has adopted a comprehensive package of measures aimed at redirecting freight traffic back to the expressway network. The changes could make driving on main and secondary roads...
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OMME consultant: the honey market started to move this year after three years
The wholesale honey market was stagnant from 2022 to the end of 2024, there were essentially no sales, this year it finally started to move, but the purchase prices are...
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Price Battle Around Milka Chocolate in Germany
Milka, one of Germany’s most iconic chocolate brands, is facing turbulent times. Its producer, Mondelez, is struggling with declining sales despite an 11 per cent revenue increase in Europe –...
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The Christmas Love Feast promotion series will last until January
The Krishna Christmas Feast of Love campaign series began over the weekend and will continue until January. Krishna believers plan to distribute 10,000 festive lunches and several thousand non-perishable food...
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Finland’s Kesko Tests Reusable Takeaway Containers
Kesko is testing reusable takeaway containers for salad bar and service counter food at its stores. The Finnish retailer launched the three-month trial as part of its STOPP project. Since...
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Rapeseed prices have decreased in Hungary
According to Oil World, global production of rapeseed and canola may exceed the previous year by 9 percent, reaching 82.9 million tons in the 2025/2026 marketing year. World market consumption...
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(HU) A DAV Mérnöki Kft. már tudja, hogyan kell előnyt kovácsolni az ESG-ből
Sorry, this entry is only available in HU....
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Extended margin squeeze begins – 13 more products will be subject to regulation
The government has extended the margin reduction until February 28, 2026, and has expanded it to 13 more product categories from Monday, the Ministry of National Economy (NGM) announced. The...
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From Monday, the SZÉP card can be used again to purchase cold food
According to the Ministry of National Economy (NGM), it will again be possible to purchase cold food with the SZÉP card between December 1, 2025 and April 30, 2026. According...
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Cheese prices may rise: semi-hard varieties are exempt from margin restrictions
The regulation of retail margins has changed from December 1, 2025: based on the amendment of the government decree, semi-hard cheeses are no longer subject to the 10% margin ceiling....
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Manufacturing recovery: November’s BMI rose to 53.4 points
The Hungarian Logistics, Purchasing and Inventory Management Association (MLBKT) reported a marked expansion in the manufacturing industry: the seasonally adjusted value of the Purchasing Managers Index (PMI) rose to 53.4...
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Christmas tree prices will increase by 10-15 percent this year
According to a survey conducted by Agroinform.hu among market traders, pine prices may be 10-15 percent higher than last year’s level on average: spruce is offered at around 5,000 forints...
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