Market News
How Coca-Cola plans to build more billion-dollar brands
The soda giant is focused on scaling regional offerings under incoming CEO Henrique Braun. Coca-Cola’s incoming CEO is looking locally for its next $1 billion brand. Henrique Braun, chief operating...
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Tesco sets out store expansion plans in 2026 including five former Amazon Fresh sites
One of the UK’s leading retailers, Tesco, outlined its store growth ambitions for 2026 as it plans to bring great quality products, at exceptional value, to even more communities across...
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Brits Embrace At‑Home Celebrations While Germans Cut Back on Valentine’s Day Spending
In the United Kingdom, consumers are leaning into cosy, cost‑effective Valentine’s Day celebrations at home, while in Germany the romantic holiday is overshadowed by the carnival season, leading to noticeably...
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Home Start loan: MBH Bank has raised the stakes
MBH Bank has raised the stakes with the Otthon Start loan: the amount of credit that can be collected can be up to 350,000 forints. According to experts at BiztosDöntés.hu,...
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Perfume, LEGO rose and eternal rose are also available at eMAG before Valentine’s Day
Among the product categories related to Valentine’s Day, oriental perfumes are the best-selling this year, and instead of cut flowers, many people choose a sealed eternal rose, but many people...
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A strategically important logistics gateway has opened in Eastern Hungary: Ghibli and WLP jointly strengthen the region’s supply role
Ghibli Group and Weerts Logistics Parks (WLP) have opened a modern logistics hall with a floor area of 11,500 m² in Ebes, in response to the economic strengthening of the...
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Breaking: You can withdraw more cash for free with Revolut cards
As of February 1, the amount of cash that can be withdrawn free of charge from ATMs in Hungary increased from 150,000 forints to 300,000 forints following a legislative change....
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Lidl launches campaign with tennis star Steffi Graf
Former tennis champion Steffi Graf is to become the face of Crivit, Lidl’s sports brand. On February 14, a major international campaign will be launched in more than 30 countries...
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Coca-Cola To Discontinue Frozen Products In US And Canada
Coca-Cola said it is discontinuing its frozen products, including its Minute Maid frozen line, in the US and Canada markets as it tries to appease shifting consumer taste. “We are...
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Amazon expanding same-day prescription delivery to 4,500 cities & towns
Amazon will significantly extend the reach of its same-day pharmaceutical delivery program in 2026. Amazon Pharmacy will expand same-day prescription delivery to 4,500 cities and towns across the U.S. by the...
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Shape the future, in other words: build a brand!
Today one important element of conscious brand building can be the consistent communication of Hungarian origin, especially at a time when consumer decisions are both more rational and emotionally charged...
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Cleaner than clean
Hungary’s cleaning products market achieved minimal growth in value in 2025, while remaining stable in terms of volume. This article is available for reading in Trade magazin 2026/02-03 However, the...
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High-value shopping basket and more conscious shoppers: growing demand for domestic and healthy products
Based on our representative survey of 940 people, we introduce the factors that will be decisive in 2026. Last year two-thirds of respondents said they consciously looked for products in...
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The price of growth – the well-working Coop approach: An interview with Dr István Rédei, president-CEO of COOP Star Zrt.
Dr István Rédei has been in the profession for 40 years. From the very beginning he has been part of Coop’s transformations – he arrived as a lawyer, stayed as...
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Lidl Magyarország wins Top Employer award once again
Lidl Magyarország can once again boast the “Top Employer” certification in 2026. Every year the internationally recognised Top Employers Institute selects the world’s best employers. What is more, Lidl Magyarország has...
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An experience beyond scent
According to NielsenIQ data, in Hungary the fabric softener category generated HUF 43bn sales in 2025, with a 1.8% rise in value and a 3.1% increase in volume. This article...
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Not a turnaround, but consolidation: an agricultural outlook for 2026
Based on what was said at the Hungarian Chamber of Agriculture (NAK) press breakfast in early January, 2026 promises consolidation rather than a turnaround for agriculture. The main points of...
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Equilibrium Institute: GDP growth this year, but consumption remains the driving force
This article is available for reading in Trade magazin 2026/02-03 Dr Ákos Kozák, co-founder and director of economic research at the Equilibrium Institute told our magazine: they forecast a 2.4%...
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Protein, gut health and mental wellbeing – these trends will shape global food innovation in 2026
According to the food and beverage trend forecasts of Innova Market Insights, this year’s developments will focus on protein-rich, gut-healthy and stress-reducing solutions. A cikk a Trade magazin 2026/02-03. lapszámában...
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Short wash cycle, long-lasting effect
Retail demand for household cleaning products – including detergents – in Hungary remained stable overall in 2024-2025, with slight growth. This article is available for reading in Trade magazin 2026/02-03...
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dm welcomes customers with stable prices and a superb price-value ratio
Thanks to the Always Worth It stable price strategy, prices in dm drugstore don’t rise for four months, providing security and predictability for customers. Shoppers can choose from a large...
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From routine to ritual
For 2025 YTD the hair care market is indicating double-digit growth (+25.8%), making it the most dynamically growing segment of beauty care. In terms of volume, growth is more modest...
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Forced paths: trends and decisions in 2026
In 2026 global retail will not see a parade of trends, but rather forced paths and quick decisions. This article is based on the main findings of the IGD Global...
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Atmedia adds BBC Earth to its international portfolio in Hungary
Atmedia Group is expanding its international media portfolio with the addition of BBC Earth, following a new long‑term agreement with BBC Studios. Under the deal, Atmedia will handle advertising sales...
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Davos 2026: the risk premium has appeared on store shelves
On 19-23 January 2026 the 56th annual meeting of the World Economic Forum (WEF) was held in Davos-Klosters, Switzerland. Nearly 3,000 participants from more than 130 countries attended, including some...
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A cup of creativity…
A new, ambitious SME on the Hungarian roasted coffee market: CINEMART COFFEE wishes to enter the HoReCa segment with a fresh approach to business and brand building. They aren’t just...
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A change of era in the glass
According to NIQ Retail Market data, the fruit juice category showed a 9.2% growth in value, while volume sales were down 3.7% in 2025 if compared to the same period...
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Pálinka, my love…
This article is available for reading in Trade magazin 2026/02-03 “2025 brought serious challenges for the Hungarian pálinka industry. Market players describe the past year as rather gloomy, mainly due...
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There is a slice for everyone
Chilled, milk-based sweets have benefited from a government measure that reduced the VAT from 27% to 18% in Hungary from the beginning of 2024 for dessert-type cheese products defined in...
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From caged eggs to alternative production
In 2025 the value of the egg market remained roughly at the 2024 level, while there was a slight decline in volume sales. Demand remained strong in Hungary and additional...
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