Market News
Brake on Shein’s growth in Europe
The number of European users of shopping platform Shein is still growing, but no longer rapidly. From August last year through January this year, an average of just under 156...
Read more
GKI: High base rate, low inflation?
At its interest rate-setting meeting on Tuesday, the Monetary Council kept the base rate at 6.25%, in line with analysts’ expectations. Looking at the inflation data, this may come as...
Read more
The domestic press market maintained its stability in 2025, although the expansion in real terms was minimal
According to the MLE, in 2025 the “net-net” (reduced by agency and other discounts) print advertising market revenue was 36.316 billion forints.The total press revenue from newspaper distribution was 55.919...
Read more
Hungarian Advertising Association: solid growth in 2025, but still lagging behind 2019
The 2025 MRSZ Media Cake is HUF 1,415.9 billion, the total Communication Cake is HUF 2,758.7 billion, meaning that despite the economy being close to stagnation, the media and communication...
Read more
Cheap clothing ordering sites: the “hidden risk” is not only environmental, but also cultural
The environmental burden of fast fashion has long been known, but the impact of ultra-cheap, lightning-fast online clothing ordering platforms is more complex: they can also cause cultural destruction –...
Read more
Lamb prices rose in the EU and at home
According to European Commission data, the European Union’s sheep and goat imports (live animals and meat) were 172 thousand tonnes in January-November 2025, an increase of 13 percent compared to...
Read more
Irish poultry exports surge by 18% in 2025
The Irish poultry sector saw impressive growth in 2025, with total exports up 18% to almost €165m. The UK remained the most important market, with exports up 20% to €105m....
Read more
European agricultural representation: EU-Australia agreement raises serious concerns
The Brussels-based representation of European farmers and agricultural cooperatives, Copa-Cogeca, expressed serious concerns about the free trade agreement announced between the European Union and Australia on Monday evening. The organization...
Read more
The NKFH closed a store and withdrew food products from circulation due to serious violations.
The National Trade and Consumer Protection Authority (NKFH) revealed serious food safety and hygiene deficiencies during an inspection of three different commercial units, the authority announced in a statement sent...
Read more
Generation Z vs. senior executives: young people are ready, companies need to act now
For younger generations, it is now a basic assumption that sustainability is part of economic decisions. However, companies often still need to prove that green aspects can bring not only...
Read more
An irrigation project that is outstanding at a European level was implemented in Mezőfalva
An underground micro-irrigation system has been built on approximately 330 hectares in Mezőfalva with the professional support of Pipelife Hungária Kft., a member of the Wienerberger Group. The project is...
Read more
István Nagy: generational change is becoming a reality in more and more places in Hungarian agriculture
Generational change is becoming a reality in more and more places in Hungarian agriculture, which is thanks to the fact that young people also see their future in the renewing...
Read more
Asda And Podback Recycle 20 Million Coffee Pods In First Year Of Partnership
UK retailer Asda has recycled 20 million coffee pods in the first year of its partnership with Podback. Since the partnership launched in January 2025, more than 250,000 Podback bags...
Read more
Half of Hungarians experience noise-related symptoms, according to a new Ipsos survey
Our home could be a mental sanctuary – if only it were quiet. However, according to recent research by Ipsos and Wavin, constant background noise can make it difficult to...
Read more
Agrometeorology: autumn sowings overwintered well, even managed to strengthen at the beginning of winter
Autumn sowings overwintered well, even managed to strengthen at the beginning of winter, but freezing at the end of winter could have caused problems – wrote HungaroMet Zrt. in its...
Read more
Important deadline: annual nitrate data reporting due by March 31
The National Food Chain Safety Office (Nébih) draws producers’ attention to the upcoming deadline. The deadline for nitrate data reporting is March 31 every year. The data to be submitted...
Read more
Danone buys meal-replacement firm Huel
Huel “resonates with Danone’s mission of delivering health through food”, the French dairy giant’s CEO said. Danone has snapped up UK meal-replacement business Huel. Hertfordshire-based Huel, set up in 2014,...
Read more
Zalando is scaling up its use of AI-powered warehouse robots
Zalando is rolling out smart warehouse robots to several European distribution centers. According to the e-commerce giant, the robots speed up order fulfillment and lighten the workload by taking over...
Read more
EU egg and egg product imports increased by one and a half times
According to the currently available data from the European Commission, the EU’s (EU27) egg and egg product imports increased by 52 percent to almost 170 thousand tonnes in the first...
Read more
Shoppers loved chocolate bars
Chocolate bars have performed better than tablets recently, as their more favourable unit price has offered more affordable indulgence for consumers. This article is available for reading in Trade magazin...
Read more
Nappy market: forced to adapt
In 2025 the domestic nappy market was shaped by declining birth rates, the after-effects of inflation, and changing consumer decisions. This article is available for reading in Trade magazin 2026/04...
Read more
Gentle, safe and conscious
In 2025 the baby and child hygiene and body care category was first and foremost influenced by demographics, the impact of price increases, growing price-sensitivity, and shifting demand toward premium...
Read more
Green light for SPAR’s new acquisition in Austria
SPAR Austria has received approval from the competition authority to acquire 23 Unimarkt stores, although the parties haven’t disclosed the amount of the transaction. This article is available for reading...
Read more
What everyone is talking about: focus on creatine
Creatine has recently become a hit product on the dietary supplement market. It can help supply energy to muscles by quickly replenishing ATP, which is the main source of energy...
Read more
Brand equity: performance, effort and innovation
The MagyarBrands programme has once again recognised the best domestic brands, emphasising the importance of conscious brand-building and forward planning. This article is available for reading in Trade magazin 2026/04...
Read more
Health in every drop
Fruit juices for children continue to be one of the most dynamically expanding categories. According to data for 2025, the segment realised a12.7% growth in value, while there was a...
Read more
Naturalness from the very first bites
In 2025 the baby and children’s food category operated in a complex market environment, influenced mainly by demographic trends, a strict regulatory framework, demand for organic and premium products, and...
Read more
Szerencsejáték Zrt. strengthens with modern lottery kiosk islands in 2026
Last year Szerencsejáték Zrt. introduced a new sales format: lottery kiosk islands. An interview with chief commercial officer Krisztián Brenkus. Our magazine has previously introduced Szerencsejáték Zrt.’s closed islands and...
Read more
Using the system has a boost effect
In early 2026 cautious growth, increasing uncertainty, and accelerating pressure to adapt influence how the domestic franchise market works. This article is available for reading in Trade magazin 2026/04 New...
Read more
Shape the future, in Hungarian, build a brand!
Do you think a Hungarian brand is a value? Could you name five brands that you consider Hungarian? There is a Hungarian awards programme that can name hundreds: it sees...
Read more