Market News
Big shopping begins, trade is prepared
The rabbit is coming soon, but we don’t have to dig deeper into our pockets for the big Easter treat than last year. According to the National Trade Association, traditional...
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Nearly one and a half kilograms of ham and two dozen eggs: this is how Hungarians prepare for Easter
Hungarian shoppers are increasingly putting together their holiday baskets in a single, larger order. The number of products in a basket and the average basket value are also increasing during...
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Egg price increases remain moderate
The price increase of eggs will remain moderate – at Easter and in the following years. Hungary is an egg-consuming nation, we eat more than the world average, but domestic...
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What everyone is talking about: focus on creatine
Creatine has recently become a hit product on the dietary supplement market. It can help supply energy to muscles by quickly replenishing ATP, which is the main source of energy...
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Waste-free Easter with the advice of the Without Leftovers program
With the arrival of spring, Easter is also a time for shared meals, entertaining guests and traditional dishes. Various cakes, ham, boiled eggs and braided bread cannot be missing from...
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ENAG Project in the Hungarian-Serbian border region successfully concluded
The Interreg IPA Hungary-Serbia Cooperation Programme ENAG project, led by the Hungarian Women’s Union (MNU), has been successfully concluded, which served to develop and support the training of female agricultural...
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The beer industry continues to search for high-quality Hungarian horseradish
Despite cheap Chinese imports, Hungarian horseradish still has a stable market. Hungarian horseradish remains a product of outstanding quality and is in demand on foreign markets. For this reason, both...
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Digital trends and advertising market impacts: AI and podcast in focus
Sorry, this entry is only available in HU....
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Easter is almost here, you can save a lot with the online Price Tracker
Families can save money and time during their Easter shopping by using the online Price Monitor – this is what the Hungarian Competition Authority (GVH) is drawing attention to. The...
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McDonald’s deletes 80% of its vegan menu in the UK
McDonald’s has removed several plant-based products – Veggie Dippers, Veggie Dipper Happy Meals, Spicy Veggie Wraps, and Deluxe Vegetable Sandwiches – from its British restaurants, keeping the McPlant Burger as...
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Four more products have been approved for drone application this spring
Seven products can now be applied by unmanned aerial vehicles in Hungary, after four more products were approved. The expansion of the range of approved products represents a significant step...
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JTI’s latest research on smoking habits and the role of etiquette
Almost half of the Hungarian population aged 18–75 uses some kind of nicotine product, according to the latest, nationally representative research by JTI. Although the range of nicotine products is...
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Tibor Navracsics: rural Hungary must be further strengthened
The goal when the government was formed was to strengthen rural Hungary, and the implementation is still underway so that living in a village does not mean a second-class existence...
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Three trends that will reshape the labor market due to AI
In recent years, the role of robotization and automation in modern labor market processes has come into focus more than ever. According to WHC Group experts, the question is no...
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WING strengthens its management team: Dr. Katalin Walter will be the CEO in Hungary from April
WING Zrt. is transforming its management structure as of April 1, 2026. As part of the change, the role of Chairman and CEO will be split: Noah Steinberg will continue...
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EU soybean acreage may increase
In its March forecast, Oil World indicated a global soybean harvest of 425 million tonnes for the 2025/2026 marketing year. This output could be 360 thousand tonnes lower than in...
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In addition to their wallets, Hungarians are also worried about unexpected expenses
A broken-down car, a heating failure or a bicycle shed have not proven to be safe – unplanned expenses like these not only strain Hungarians financially but also mentally. According...
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NAK: Hungarian horseradish markets are stable
The Hungarian horseradish markets remain stable, and it is also popular abroad due to its outstanding quality – the National Chamber of Agriculture (NAK) told MTI on Tuesday. According to...
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More than two thousand dairy farms to receive new support
The Hungarian State Treasury will start disbursing the national milk support worth around 7 billion forints, under which more than 2,100 dairy farms will receive funding. With this support, the...
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REWE Launches Drive&Go Pickup Service
REWE is piloting its new Drive&Go pickup service in Germany, allowing customers to collect online grocery orders directly from their cars, similar to a drive-through. This service aims to save...
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Unilever to combine food business with McCormick in $45B deal
The transaction creates a global spice and condiments giant with a portfolio that includes Hellmann’s mayonnaise and Frank’s Red Hot. Unilever said it reached an agreement to combine the majority of its...
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Zsolt Nyitrai: the government has renewed its cooperation agreement with farmer interest organizations
The Hungarian government has renewed its cooperation agreement with farmer interest organizations, the National Chamber of Agriculture and the Association of Hungarian Farmer Associations and Cooperatives – announced Zsolt Nyitrai,...
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The processing sales price of white wines increased by more than 70 percent
According to AKI PÁIR data, the sales price of wines produced and sold domestically, without geographical indications, and wines with protected geographical indications increased by 58 percent to 48.4 thousand...
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We spend more and more time stuck in traffic jams, but AI can solve this problem for us too
In many major cities around the world, the time spent in traffic jams is increasing year by year: in 2025, drivers in Budapest will spend an average of 58 hours...
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The market continues to seek high-quality Hungarian horseradish
Despite cheap Chinese imports, there is a stable market for Hungarian horseradish. Hungarian horseradish remains a product of outstanding quality and is in demand on foreign markets. For this reason,...
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Molson Coors buys Monaco Cocktails owner in RTD expansion
The brewing giant is leaning heavily on acquisitions as it continues to build out its portfolio beyond beer. Molson Coors has acquired Monaco Cocktails owner Atomic Brands for an undisclosed...
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Just Eat Takeaway.com brings sustainable packaging range to European markets
Just Eat Takeaway.com is expanding its partnership with sustainable packaging provider, Huhtamaki, to roll out a new range of plastic-free takeaway boxes across 10 European markets, spanning Austria, Belgium, Bulgaria,...
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AM: new rural development investment helps the development of Hungarian winemaking
The development of the winemaking sector is a priority area, therefore the government will continue to support wineries’ investments, innovation and market access programs in the future – said Tamás...
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Strategic renewal at Auchan
An interview with Géza Vincze, who was appointed CEO of Auchan Magyarország in the spring of 2025. This article is available for reading in Trade magazin 2026/04 You took over...
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KSH: in February the foreign trade surplus for goods was 665 million euros, the volume of exports was 2.3 percent lower, and that of imports was 6.7 percent higher than in the same period of the previous year
In February, foreign trade amounted to 665 million euros, the balance deteriorated by 342 million euros compared to a year earlier. The volume of exports was 2.3 percent lower and...
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