Market News
More than loyalty – the myKiK loyalty program is 1 year old
KiK will celebrate the first anniversary of its myKiK loyalty program in Hungary in November 2025, which has spread faster and more strongly than the company had previously hoped. The...
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Márton Nagy: the government expects 2-3 percent growth next year
The new central pillars of the government’s economic policy are the 3 percent loan programs, the continuous tax cuts and the reconstruction of the 14th month pension, with which GDP...
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After three months of increase, the GKI Business Index corrected back in November
According to a survey by GKI Economic Research Ltd. – conducted with the support of the EU – the business sector’s outlook barely changed in November, while consumers expressed slightly...
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Conscious choices instead of reactions: what matters to European consumers today
According to data from the YouGov Household Panel and the Behaviour Change research, while some consumers feel that the financial pressure on them has eased, others continue to face persistently...
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KSH: in October, the number of guests increased by 11 percent and guest nights by 10 percent compared to a year earlier
In October 2025, almost 1.7 million guests spent 3.8 million guest nights in tourist accommodation (commercial, private and other). The number of guests was 11 percent higher and the number...
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NGM: domestic tourism is booming in autumn – tourist traffic increased by 11 percent in October
Hungary’s popularity among both domestic and international travelers is growing steadily, the Ministry of National Economy (NGM) stated on Thursday. Citing recent data from the Central Statistical Office, the NGM...
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The turnover of SZÉP cards could increase by hundreds of millions by the end of the year – from December the credit can also be spent on food
According to the government’s decision, it will once again be possible to purchase cold food with the SZÉP card from December 2025 to April 2026. The return of the previously...
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500 thousand servings of lunch saved from school canteens
The unique school lunch rescue program of the Hungarian Food Bank Association has reached the milestone of half a million meals. In the initiative, which was launched in the fall...
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The construction industry faces new EU regulations
From 2028, it will be mandatory for all new buildings larger than 1,000 square meters in the European Union to calculate their life cycle carbon footprint. The regulation will apply...
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Europol: 16.6 million packages of counterfeit or harmful toys removed from EU markets
In the past two years, 16.6 million packages of counterfeit or harmful toys worth 36.8 million euros have been withdrawn from European Union markets, the European Union’s police cooperation organization...
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All tested animal equipment failed the NKFH laboratory test
The accredited laboratory of the National Trade and Consumer Protection Authority (NKFH) tested popular pet equipment for product safety, including LED collars and leashes, as well as aquarium lights. None...
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Ministry of Agriculture eases conditions for Agro-ecological Programme
The Ministry of Agriculture is simplifying the rules of the Agro-ecological Programme (AÖP), which supports sustainable farming: minor errors won’t result in sanctions and the payment rate for partially completed...
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EM: the government supports investments aimed at recycling waste
In order to encourage the transition to a circular economy and expand waste recovery capacities, the government is announcing a new tender with a budget of 15.1 billion forints. The...
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A drying country, lacking answers – agriculture is one of the biggest domestic victims of climate change
The drought experienced in recent years continued in 2025, which again did not leave domestic agriculture untouched. While greenhouse gas emissions in this sector have decreased, we can see a...
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Employees use AI primarily to search for information
Recent research by GKI has found: although AI use at the workplace is becoming increasingly widespread in Hungary, there are still limitations. This article is available for reading in Trade...
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Plant-Based Protein Sales Resurge In K-Food Stores
After a period of decline, sales of plant-based protein products, particularly meat substitutes, are experiencing a resurgence in K-Food stores, with more than 5% growth in the past year. Finland’s...
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Danone receives global B Corp certification
Danone has obtained worldwide B Corp certification. Large parts of the company were already certified, but with the new accreditation, the entire global network of offices and production sites now...
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The Magnum Ice Cream Company invests in UK as part of supply-chain changes
The investment is part of a “global supply chain transformation programme” set out by The Magnum Ice Cream Company. The Magnum Ice Cream Company, Unilever’s soon-to-be-listed ice-cream business, plans to...
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Hungarians will spend more this Christmas
Hungarians are planning on an average of 129 thousand forints for holiday spending this year, while those who give gifts are thinking in a framework of 46 thousand forints. The...
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K&H: what does child inflation show?
For years, K&H has been tracking the development of children’s inflation with a mini-basket, i.e. how the prices of products that are popular or important to children change. The total...
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Hungaricums show the diversity of Hungarian identity
Behind every Hungaricum is the Hungarian mind, the work of the Hungarian hand, the loyalty of the Hungarian heart, therefore these values are not only our pride, but also our...
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New programme to support the digitalisation of Hungarian businesses
Visa is launching a Digital Payment Programme in Hungary, which aims to prepare micro- and small businesses for a world where consumers are increasingly shopping online and paying digitally. This...
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Export champions and innovative candies
In October the Association of Hungarian Confectionery Manufacturers (Hunbisco) and the Committee of European Sugar Users (CIUS) held a roundtable discussion in Budapest. This article is available for reading in...
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NIS2: most Hungarian companies are still unprepared
According to recent research by ServerElite, one of Hungary’s leading server market players, a large proportion of Hungarian companies aren’t prepared to comply with NIS2, the cybersecurity directive adopted and...
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Beauty products at OMV filling stations – even as a Christmas gift
OMV’s latest promotion has started, offering up to 47 percent off premium Remington beauty products – including sapphire-coated hair stylers and complete hair removal sets. With the Christmas season approaching,...
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Polish potato prices under pressure – despite record exports, the market is burdened by oversupply
Poland’s potato exports set a record in the first eight months of 2025, but producer prices remained under pressure, according to a summary by FruitVeB. Despite significant exports, domestic surplus...
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Innovative, pure-hearted approach as one of the leaders in the Clean Label market in Hungary
Ethnicity, perseverance and purity of spirit distinguish ZOI Kingdom products from the global market competition, where consumers are increasingly looking for authentic, natural solutions that provide lasting satisfaction. This is...
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Borsodi’s winter beer specialties create an Advent atmosphere
Christmas and New Year’s Eve will once again offer special experiences, with Borsodi Brewery’s seasonal mulled beers returning to the festive festivities. In addition to the mulled Belle-Vue Kriek, a...
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Sustainability: easing EU expectations, shifting corporate focus
The K&H Sustainability Index reached 35 points in the second half of 2025, thus remaining in the lower half of the 35–40 point range, down 4 points compared to the...
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Chamber of Agriculture: This year’s apple harvest is well below average
Due to spring frosts, a cool May, drought and a summer with extreme temperature fluctuations, apple producers were able to harvest the weakest harvest of all time – according to...
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