Market News
László Pekó: “Coop isn’t just a network, it is a way of life – and has been for 30 years”
This article is available for reading in Trade magazin 2025/12-2026.01 – Looking back after thirty years: how do you remember the launch of Coop? – It was a very good...
Read more
Winners of the 2025 Retailer of the Year award announced
For the 11th time, Trade magazin invited sales outlets and retail chains registered in Hungary to compete. The results were announced on 25 September 2025, at the gala dinner of our...
Read more
K&H: significant price drop in the pork market
The European pig market experienced a significant price drop during the autumn, which also affected Hungarian farmers. In the European Union, the price of carcass weight pork fell by about...
Read more
Nébih: labeling errors found in dry rosé sparkling wines
The National Food Chain Safety Authority (Nébih) tested dry rosé sparkling wines. The tested alcoholic beverages were suitable from a food safety perspective, but official proceedings were initiated against five...
Read more
What are you eating today? – Focus on food packaging
How can we protect food from physical, chemical and biological effects? How can the shelf life of food be extended? How can we preserve the freshness of products and prevent...
Read more
What makes a good advertisement today?
Gábor Tolnai, head of the marketing insight division at Kantar Hoffmann gave a presentation on advertisements deemed successful by the company, at this year’s Business Days conference. This article is...
Read more
MySPAR app: 5 years in the centre of the digital shopping experience
The MySPAR app is celebrating its 5th anniversary this year – half a decade during which it has become one of the fastest growing digital solutions in the domestic retail sector....
Read more
If you want fresh pine, look for Hungarian-produced pine
Nearly two million pine trees will be sold nationwide in the coming days, and buyers can now typically find Hungarian-produced pine trees of all pine species. According to a joint...
Read more
From hair roots to hair volume
Up until September 2025 the shampoo market expanded by 2.3% in value YTD – this growth was much more moderate than the dynamics of previous years. As shampoos account for...
Read more
Italy’s Granarolo expands in the UK
Italian dairy company Granarolo – which has been present in England since February 2018 –has acquired British company West Horsley Dairy. This move strengthens Granarolo’s presence on the London hospitality...
Read more
Large companies can plan in a more predictable environment again by 2026
For large domestic companies, the year 2026 will no longer be about continuous adaptation, but rather about a return to a predictable growth path. The expected pick-up in investments, the...
Read more
We subjected hygiene products to laboratory testing
The National Trade and Consumer Protection Authority (NKFH) conducted a comprehensive investigation into newborn diapers and various sanitary napkins to reveal the actual liquid-absorbing capacity of the products and to...
Read more
This is how humans and AI work together – the artificial intelligence revolution in the workplace
According to GKI research, 80 percent of the Hungarian population is not yet actively using the opportunities offered by artificial intelligence. However, employers are starting to recognize the benefits of...
Read more
NKFH: Children’s dinnerware recalled due to inadequate consumer information
The Dinosaur World and Unicorn Magic dinnerware sets for children have been recalled due to inadequate consumer information, including because the products, contrary to the markings on them, cannot be...
Read more
Marketing Diamond Awards: Another record number of entries received – and you can still enter!
So far, nearly 500 agency and client entries have been received for this year’s Marketing Diamond Awards by the Hungarian Marketing Association (MMSZ), making it the most popular domestic professional...
Read more
Billa Czechia Focuses On Quick Commerce
Billa Czechia has announced a shift in its online strategy, moving away from its traditional e-shop model to fully embrace quick commerce. This strategic pivot, driven by evolving customer behaviours...
Read more
The number of ATMs has increased dramatically, but this is barely reflected in traffic
Banks are getting better at installing automatic teller machines (ATMs): at the end of September, well over 5,400 machines were operating nationwide, 6.4 percent more than a year earlier –...
Read more
Retailers turn to AI for marketing, merchandising
AI investments are widespread across retail, but using the tech doesn’t automatically translate to business impacts, per a report from Berkeley Research Group. More than eight in 10 retailers have...
Read more
Heineken launches WhatsApp technology that swaps voice notes for beers in pubs
Heineken has created a WhatsApp bot in an effort to transform long voice note monologues into real-life chats over a pint with friends. The technology, which is part of a...
Read more
Pickup from the box – the next morning!
The GLS Automatic Express, which has been operating since the end of August, allows packages delivered on a working day and addressed to an express-marked automatic box to be picked...
Read more
Szerencsejáték Zrt. strengthens its position with lottery islands
Szerencsejáték Zrt. is closing the year with the opening of a new type of sales outlet: from mid-November so-called lottery islands will appear across the country. Our magazine interviewed Krisztián...
Read more
NGM: conscious shopping for peaceful holidays, consumer protection advice for the Christmas period
The number of consumer protection risks also increases during the Christmas period. Therefore, it is important to make thoughtful and informed decisions while shopping, so that Christmas and the days...
Read more
How to avoid the hassles of online shopping?
Hungarian online stores generate 25-30%, and in some cases nearly 50%, of their turnover in the 6 weeks leading up to Christmas. Despite the drastically increased load, packages ordered from...
Read more
NKFH: no misleading values were found in the liquid absorption capacity of newborn diapers and sanitary napkins
A comprehensive examination of hygiene products, including newborn diapers and various sanitary napkins, found no misleading values in terms of the products’ liquid-absorbing capacity, the National Trade and Consumer Protection...
Read more
The amount allocated for gifts has increased further
19-29 year-olds will spend an average of 51,000 forints on Christmas gifts this year, according to the latest data from the K&H Youth Index. Men plan to spend 63,000 forints...
Read more
It’s time for company Christmas parties: a waste of money or a good party?
Hungarian employers continue to stick to their company Christmas traditions: where there was a festive event in the past, the vast majority will organize it this year as well, and...
Read more
Price isn’t enough, promotions and re(in)novation are lifting the plane
On the fourth day of Business Days Erik Vágyi, managing director of NielsenIQ (NIQ) told in his presentation that the economic regulations of recent years have stabilised the price environment,...
Read more
KSH: industrial production decreased by 2.7 percent in October compared to the same period of the previous year, and increased by 0.5 percent compared to the previous month
In October 2025, the volume of industrial production fell by 2.7 percent compared to a year earlier. The index adjusted for working day effects is the same as the unadjusted...
Read more
The preferential loan program for the SME sector also improves the situation of large companies
The preferential, 3 percent interest corporate loan program announced for SMEs has been available for two months now, and its indirect effects are now starting to trickle down to the...
Read more
Csemege: the taste and essence of an era
Csemege wasn’t just a chain of grocery stores but the taste, smell and essence of an era. On the occasion of the opening of the Csemege exhibition, we talked about...
Read more