Market News
The domestic press market maintained its stability in 2025, although the expansion in real terms was minimal
According to the MLE, in 2025 the “net-net” (reduced by agency and other discounts) print advertising market revenue was 36.316 billion forints.The total press revenue from newspaper distribution was 55.919...
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Hungarian Advertising Association: solid growth in 2025, but still lagging behind 2019
The 2025 MRSZ Media Cake is HUF 1,415.9 billion, the total Communication Cake is HUF 2,758.7 billion, meaning that despite the economy being close to stagnation, the media and communication...
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Generation Z vs. senior executives: young people are ready, companies need to act now
For younger generations, it is now a basic assumption that sustainability is part of economic decisions. However, companies often still need to prove that green aspects can bring not only...
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An irrigation project that is outstanding at a European level was implemented in Mezőfalva
An underground micro-irrigation system has been built on approximately 330 hectares in Mezőfalva with the professional support of Pipelife Hungária Kft., a member of the Wienerberger Group. The project is...
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Asda And Podback Recycle 20 Million Coffee Pods In First Year Of Partnership
UK retailer Asda has recycled 20 million coffee pods in the first year of its partnership with Podback. Since the partnership launched in January 2025, more than 250,000 Podback bags...
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Half of Hungarians experience noise-related symptoms, according to a new Ipsos survey
Our home could be a mental sanctuary – if only it were quiet. However, according to recent research by Ipsos and Wavin, constant background noise can make it difficult to...
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Danone buys meal-replacement firm Huel
Huel “resonates with Danone’s mission of delivering health through food”, the French dairy giant’s CEO said. Danone has snapped up UK meal-replacement business Huel. Hertfordshire-based Huel, set up in 2014,...
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Zalando is scaling up its use of AI-powered warehouse robots
Zalando is rolling out smart warehouse robots to several European distribution centers. According to the e-commerce giant, the robots speed up order fulfillment and lighten the workload by taking over...
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Shape the future, in Hungarian, build a brand!
Do you think a Hungarian brand is a value? Could you name five brands that you consider Hungarian? There is a Hungarian awards programme that can name hundreds: it sees...
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How will we pay for coffee in 2030, and will Europe finally get its own financial infrastructure?
Europe has digitized payments, accelerated settlements, and put security at the heart of the financial system. But the next step is not just about speed. The digital euro and tokenization...
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The government supported food industry developments with more than one thousand billion forints
The government views the Hungarian food industry as a strategic sector, and has therefore provided significant resources for its development over the past decade. Since 2014, more than 1,170 billion...
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Profession.hu: It takes less time to find a job today than a year ago
The average time from the start of a job search to filling a new position has shortened significantly, according to a recent, representative survey by Profession.hu. While in the first...
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Put a limit on plastic! – plastic waste reduction campaign for Green – Green for Pécs
In 2025, 1 trillion plastic bags will be produced worldwide annually – that’s 31,710 bags per second. If we were to chain them together, they would circle the Earth 4,200...
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More than 50 old genebank varieties are being tested in the “Our Daily Bread” pilot program
One of the greatest contradictions of the modern food system is that while there are tens of thousands of edible plant species on our planet, only a few plants provide...
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New directions are needed for the further expansion of organic production
Hungarian experts were the first to note this, but the latest international and European agricultural statistics on organic farming also make it clear that the growth of organic farming areas...
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Revenue and exports: optimism rising among large companies
According to the latest data from the K&H Large Company Growth Index, revenue expectations among large domestic companies continued to strengthen in the fourth quarter of 2025. The average revenue...
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The “era of AI roulette” is over – companies are using artificial intelligence more purposefully, but our region is still lagging behind
KPMG’s Global Tech Report has been released, in which 2,500 technology leaders from 27 countries – including experts from Google, Open AI and Microsoft 365 Copilot – were asked about...
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The door to India opens: the next big market for Hungarian businesses
Good news like the India-Europe Free Trade Agreement gives Hungarian businesses the opportunity to start thinking on a global scale. However, real market success requires thorough professional preparation. Anyone who...
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K&H: smart payments are booming
Card payments, including smart device transactions, have grown significantly at K&H in recent years. In the first two months of this year, their number increased by 37 percent year-on-year, and...
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When organic becomes mainstream: A glimpse of what awaits food retail in Central & Southeast Europe
In Germany, discounters already dominate the organic category, forcing specialist retailers to redefine their differentiation logic. A visit to Bio Company in Berlin illustrates how organic retail evolves once price...
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Food Retailer Biedronka Eyes Carrefour Assets In Poland
Poland’s largest food retailer, Biedronka, owned by Jerónimo Martins, is interested in acquiring many of Carrefour’s Polish assets should the French retail group put them up for sale, Biedronka’s CEO...
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AM: agricultural support to reach tens of thousands of producers in the coming days; Ministry of Agriculture helps farmers with accelerated payments
Agricultural support to reach tens of thousands of producers in the coming days; Ministry of Agriculture helps farmers with accelerated payments – the Ministry of Agriculture (AM) told MTI on...
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Ikea owner Ingka to cut 800 roles as CEO says it has “grown too complex”
Ingka Group, the largest Ikea retailer, is set to cut around 800 roles as part of a wider move to simplify its organisation and sharpen its focus on core retail...
Read moreMcCormick makes a bid for Unilever’s food division
Unilever confirmed that it has received an offer from spice manufacturer McCormick & Company for its food division. It remains uncertain whether a deal will be reached. The multinational is...
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Imre Hubai: Hungarian agriculture is capable of renewal
Hungarian agriculture, which is based on family foundations, is capable of renewal, adapting to the challenges of the 21st century and is capable of creating world-class technology in Hungary –...
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Ministry of Agriculture has started the preparation of a new state origin certification mark
The Ministry of Agriculture, with the involvement of the National Food Chain Safety Office (Nébih), has started the preparation of a new state origin certification mark – the Minister of...
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What do we spread on our bread? Young people prefer butter, older people prefer margarine
It has long been a recurring topic of debate whether to put butter or margarine on bread if we want to eat healthily. However, it seems that the issue has...
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Products in the EU will receive a digital passport
The European Union generates more than 2.2 billion tonnes of waste every year, and the amount of electronic waste worldwide has already risen to over 60 million tonnes. One of...
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The season is coming, this is how student work can be successful in 2026
The tension between employer expectations and the real needs of students in the domestic labor market is becoming increasingly acute. According to a recent analysis by the MŰISZ School Cooperative,...
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The consumer protection authority initiated the recall of contaminated lemongrass leaves
The National Trade and Consumer Protection Authority (NKFH) informed MTI on Thursday that a lemongrass leaf product was recalled due to the content of an unauthorized plant protection agent. According...
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