Market News
KPMG: Easter boom: the season is exploding for families, retail and the chocolate industry
Date: 2026-04-01 13:03:46
Consumption habits related to the Easter holiday – including sprinkling, egg painting and eating sweets – appear not only as a cultural tradition, but also as a marked manifestation of...
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Szerencsejáték Zrt. strengthens with modern lottery kiosk islands in 2026
Date: 2026-04-01 12:10:56
Last year Szerencsejáték Zrt. introduced a new sales format: lottery kiosk islands. An interview with chief commercial officer Krisztián Brenkus. Our magazine has previously introduced Szerencsejáték Zrt.’s closed islands and...
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Deteriorating foreign trade balance: causes and prospects
Date: 2026-04-01 11:51:15
According to the latest data from the Central Statistical Office, in February 2026, the volume of domestic exports decreased by 2.3%, while imports increased by 6.7% compared to the same...
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Every fourth package now arrives from abroad
Date: 2026-04-01 11:44:29
In 2025, 195.27 million parcels were handled in Hungary, and 52.66 million shipments – one in four – came from abroad, which forces a new operating logic for logistics players....
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It’s wild garlic season, here are some health-conscious recipes
Date: 2026-04-01 11:27:32
Many people interested in gastronomy are waiting for spring (also) because of the wild garlic season. The herb is native to all of Central and Northern Europe, as well as...
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BioTechUSA: a plant-based diet is an opportunity, not a risk
Date: 2026-04-01 11:00:06
Although consumer interest in vegan diets is growing, the market is still hampered by a number of misconceptions. However, a plant-based diet can easily be nutritionally complete, says Sára Somogyi,...
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April Fool’s Day 2026: Europe’s Retailers Get Creative
Date: 2026-04-01 09:57:25
April Fool’s Day has arrived, and with it comes a host of creative pranks from retailers across Europe. Here’s a look at some of this year’s highlights: Asda presents...
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Two million hours in the wild, 800 protected livestock – we monitored domestic large predators for three years
Date: 2026-04-01 09:45:41
The Interreg LECA (Protection and Coexistence of Large Carnivores in the Carpathian Region) project, involving 11 organizations from six countries, was completed at the end of March, in which WWF...
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About four-fifths of Hungarians consider it important to have insurance
Date: 2026-04-01 09:10:37
A significant majority of the Hungarian population finds assistance insurance attractive and useful – this is revealed by the recent Assistance Insurance Index research by Europ Assistance. According to the...
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Mars invests $100M to expand Chicago headquarters
Date: 2026-04-01 09:09:40
The investment in its snacking operations, which is expected to create 600 jobs, comes three months after it closed its $36 billion purchase of Pringles maker Kellanova. Mars plans to...
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Vergil AI to Open Up to SMEs This Year With Its Intelligent Learning Management Platform
Date: 2026-04-01 09:01:56
Budapest-founded, London-based Vergil AI may enter a new phase in 2026: after its success with large enterprises, the startup plans to bring its AI‑powered corporate learning platform, Vergil Learn, to...
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Strengthening the pig sector continues with support for breeding sow farmers
Date: 2026-04-01 09:00:14
Strengthening the pig sector remains a priority goal, which is why the government is now supporting the sector with income-replacement measures that help maintain the economic stability of breeding sow...
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Big shopping begins, trade is prepared
Date: 2026-03-31 13:44:06
The rabbit is coming soon, but we don’t have to dig deeper into our pockets for the big Easter treat than last year. According to the National Trade Association, traditional...
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Nearly one and a half kilograms of ham and two dozen eggs: this is how Hungarians prepare for Easter
Date: 2026-03-31 13:12:46
Hungarian shoppers are increasingly putting together their holiday baskets in a single, larger order. The number of products in a basket and the average basket value are also increasing during...
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Egg price increases remain moderate
Date: 2026-03-31 12:21:57
The price increase of eggs will remain moderate – at Easter and in the following years. Hungary is an egg-consuming nation, we eat more than the world average, but domestic...
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What everyone is talking about: focus on creatine
Date: 2026-03-31 12:20:04
Creatine has recently become a hit product on the dietary supplement market. It can help supply energy to muscles by quickly replenishing ATP, which is the main source of energy...
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Waste-free Easter with the advice of the Without Leftovers program
Date: 2026-03-31 12:19:11
With the arrival of spring, Easter is also a time for shared meals, entertaining guests and traditional dishes. Various cakes, ham, boiled eggs and braided bread cannot be missing from...
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ENAG Project in the Hungarian-Serbian border region successfully concluded
Date: 2026-03-31 11:15:49
The Interreg IPA Hungary-Serbia Cooperation Programme ENAG project, led by the Hungarian Women’s Union (MNU), has been successfully concluded, which served to develop and support the training of female agricultural...
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The beer industry continues to search for high-quality Hungarian horseradish
Date: 2026-03-31 11:13:56
Despite cheap Chinese imports, Hungarian horseradish still has a stable market. Hungarian horseradish remains a product of outstanding quality and is in demand on foreign markets. For this reason, both...
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Digital trends and advertising market impacts: AI and podcast in focus
Date: 2026-03-31 11:12:47
Sorry, this entry is only available in HU....
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Easter is almost here, you can save a lot with the online Price Tracker
Date: 2026-03-31 11:07:43
Families can save money and time during their Easter shopping by using the online Price Monitor – this is what the Hungarian Competition Authority (GVH) is drawing attention to. The...
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McDonald’s deletes 80% of its vegan menu in the UK
Date: 2026-03-31 11:02:14
McDonald’s has removed several plant-based products – Veggie Dippers, Veggie Dipper Happy Meals, Spicy Veggie Wraps, and Deluxe Vegetable Sandwiches – from its British restaurants, keeping the McPlant Burger as...
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Four more products have been approved for drone application this spring
Date: 2026-03-31 11:00:55
Seven products can now be applied by unmanned aerial vehicles in Hungary, after four more products were approved. The expansion of the range of approved products represents a significant step...
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JTI’s latest research on smoking habits and the role of etiquette
Date: 2026-03-31 10:53:32
Almost half of the Hungarian population aged 18–75 uses some kind of nicotine product, according to the latest, nationally representative research by JTI. Although the range of nicotine products is...
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Tibor Navracsics: rural Hungary must be further strengthened
Date: 2026-03-31 10:45:25
The goal when the government was formed was to strengthen rural Hungary, and the implementation is still underway so that living in a village does not mean a second-class existence...
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Three trends that will reshape the labor market due to AI
Date: 2026-03-31 10:35:15
In recent years, the role of robotization and automation in modern labor market processes has come into focus more than ever. According to WHC Group experts, the question is no...
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WING strengthens its management team: Dr. Katalin Walter will be the CEO in Hungary from April
Date: 2026-03-31 10:34:30
WING Zrt. is transforming its management structure as of April 1, 2026. As part of the change, the role of Chairman and CEO will be split: Noah Steinberg will continue...
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EU soybean acreage may increase
Date: 2026-03-31 10:30:14
In its March forecast, Oil World indicated a global soybean harvest of 425 million tonnes for the 2025/2026 marketing year. This output could be 360 thousand tonnes lower than in...
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In addition to their wallets, Hungarians are also worried about unexpected expenses
Date: 2026-03-31 10:24:21
A broken-down car, a heating failure or a bicycle shed have not proven to be safe – unplanned expenses like these not only strain Hungarians financially but also mentally. According...
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NAK: Hungarian horseradish markets are stable
Date: 2026-03-31 10:15:41
The Hungarian horseradish markets remain stable, and it is also popular abroad due to its outstanding quality – the National Chamber of Agriculture (NAK) told MTI on Tuesday. According to...
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