Market News
CDs and DVDs are experiencing a renaissance at Vatera, but second-hand LEGO is the real star of this Christmas
The backbone of Vatera’s turnover this year was the collectibles categories, from which hundreds of thousands of items found their owners. In addition to antique coins, stamps, and medals, music...
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NGM and VOSZ cooperation agreement for the security of digital commerce
The Ministry of National Economy (NGM) and the National Association of Entrepreneurs and Employers (VOSZ) have signed a cooperation agreement that serves the development of the Hungarian digital economy. Within...
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Despite the damage caused by the drought, there will be no shortage of high-quality Hungarian fish
Although the drought caused serious damage to domestic fish farms this year, there will still be plenty of fresh, Hungarian freshwater fish on the Christmas table. According to the National...
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Importers’ pricing practices in the focus of the GVH
The Hungarian Competition Authority (GVH) and the Hungarian National Bank (MNB) are jointly investigating how the significant strengthening of the forint experienced in recent months is reflected in Hungarian consumer...
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The secret currencies of loyalty
PwC manager Virág Kiss told in her presentation that there is a great variety of loyalty programmes available on the Hungarian market – more than in other countries of the...
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According to K&H, digital assistants are taking the customer experience to a new level
K&H’s digital assistant, Kate, already helps 150,000 users with their everyday banking, understanding 90 percent of questions and providing solutions to 80 percent of them – both proactive and reactive,...
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GVH: Artificial intelligence will also transform competitive conditions
The Hungarian Competition Authority (GVH) also participated in the inaugural meeting of the Hungarian Artificial Intelligence Council in Budapest. The GVH has been intensively investigating the impact of artificial intelligence...
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Nébih immediately suspended the operation of a game processing plant due to serious food safety problems
Inspectors from the National Food Chain Safety Office (Nébih) conducted an inspection at a game processing facility. The experts suspended the operation of the plant with immediate effect due to...
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Belgium’s Colruyt Group launches data protection initiative
Thanks to the Colruyt Group’s new data protection initiative, more than 4 million Xtra card and app users can decide for themselves how their personal data is used for promotional...
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How do plastics become soil killers? What should we pay attention to at Christmas to curb plastic dumping?
The latest research results show that plastics in the soil poison key microbes, posing a hidden ecotoxicity risk for soil microbial communities. How do these substances harm? Why is compostability...
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AI-ready NAT creation is required
Artificial intelligence is transforming the world of work at an unprecedented pace, especially in the STEM (Science, Technology, Engineering, Mathematics) fields. However, future engineers, IT specialists, and researchers will no...
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Lidl wins For a Sustainable Future Award: recognition for business transformation
Lidl Magyarország has won the For Sustainable Future Award in the Business Transformation category, presented by the Business Council for Sustainable Development in Hungary (BCSDH). This award recognises Lidl’s commitment...
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Marketing spending is decreasing, customer base is increasing – what is the secret to the success of SMEs?
Eight out of ten Hungarian small and medium-sized enterprises are actively working to expand their customer base – according to the latest research results of the K&H Trust Index 2025...
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Dishwasher or manual washing-up?
Dishwasher detergent sales were up 0.7% in January-September 2025 compared to the same period last year. The growth was driven by a 3% rise in volume, while the -2.3 percentage...
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Signature 40 – the region’s new common language: An interview with founders Márton Nagy and Ádám Vaszary on the new dimension of the Signature Platform in 2026
Signature 40 – the Hungarian list that is going to become a Central European format – in collaboration with Campaign magazine – involving five countries. This article is available for...
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Ben & Jerry’s directors set to depart by end of year
Ice cream company Ben & Jerry’s has announced changes to its policies, introducing a nine-year term limit for board members. As part of the changes, directors who have served on...
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dm invests €230 million in new distribution center in Kronstorf
dm drogerie markt is launching the largest single investment in its history: €230 million will be spent on building a new 43,000-square-meter logistics hub in Kronstorf, Upper Austria. The facility...
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Mars Commits €18.5m To Sustainable Rice Sourcing
Mars, the company behind brands like Ben’s Original, Tasty Bite, and Seeds of Change, is investing $20 million (€18.5 million) from 2020 to 2030 in sustainable rice sourcing. This initiative...
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László Pekó: “Coop isn’t just a network, it is a way of life – and has been for 30 years”
This article is available for reading in Trade magazin 2025/12-2026.01 – Looking back after thirty years: how do you remember the launch of Coop? – It was a very good...
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Winners of the 2025 Retailer of the Year award announced
For the 11th time, Trade magazin invited sales outlets and retail chains registered in Hungary to compete. The results were announced on 25 September 2025, at the gala dinner of our...
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K&H: significant price drop in the pork market
The European pig market experienced a significant price drop during the autumn, which also affected Hungarian farmers. In the European Union, the price of carcass weight pork fell by about...
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Nébih: labeling errors found in dry rosé sparkling wines
The National Food Chain Safety Authority (Nébih) tested dry rosé sparkling wines. The tested alcoholic beverages were suitable from a food safety perspective, but official proceedings were initiated against five...
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What are you eating today? – Focus on food packaging
How can we protect food from physical, chemical and biological effects? How can the shelf life of food be extended? How can we preserve the freshness of products and prevent...
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What makes a good advertisement today?
Gábor Tolnai, head of the marketing insight division at Kantar Hoffmann gave a presentation on advertisements deemed successful by the company, at this year’s Business Days conference. This article is...
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MySPAR app: 5 years in the centre of the digital shopping experience
The MySPAR app is celebrating its 5th anniversary this year – half a decade during which it has become one of the fastest growing digital solutions in the domestic retail sector....
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If you want fresh pine, look for Hungarian-produced pine
Nearly two million pine trees will be sold nationwide in the coming days, and buyers can now typically find Hungarian-produced pine trees of all pine species. According to a joint...
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From hair roots to hair volume
Up until September 2025 the shampoo market expanded by 2.3% in value YTD – this growth was much more moderate than the dynamics of previous years. As shampoos account for...
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Italy’s Granarolo expands in the UK
Italian dairy company Granarolo – which has been present in England since February 2018 –has acquired British company West Horsley Dairy. This move strengthens Granarolo’s presence on the London hospitality...
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Large companies can plan in a more predictable environment again by 2026
For large domestic companies, the year 2026 will no longer be about continuous adaptation, but rather about a return to a predictable growth path. The expected pick-up in investments, the...
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We subjected hygiene products to laboratory testing
The National Trade and Consumer Protection Authority (NKFH) conducted a comprehensive investigation into newborn diapers and various sanitary napkins to reveal the actual liquid-absorbing capacity of the products and to...
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