Market News
Pickup from the box – the next morning!
The GLS Automatic Express, which has been operating since the end of August, allows packages delivered on a working day and addressed to an express-marked automatic box to be picked...
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Szerencsejáték Zrt. strengthens its position with lottery islands
Szerencsejáték Zrt. is closing the year with the opening of a new type of sales outlet: from mid-November so-called lottery islands will appear across the country. Our magazine interviewed Krisztián...
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How to avoid the hassles of online shopping?
Hungarian online stores generate 25-30%, and in some cases nearly 50%, of their turnover in the 6 weeks leading up to Christmas. Despite the drastically increased load, packages ordered from...
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It’s time for company Christmas parties: a waste of money or a good party?
Hungarian employers continue to stick to their company Christmas traditions: where there was a festive event in the past, the vast majority will organize it this year as well, and...
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Price isn’t enough, promotions and re(in)novation are lifting the plane
On the fourth day of Business Days Erik Vágyi, managing director of NielsenIQ (NIQ) told in his presentation that the economic regulations of recent years have stabilised the price environment,...
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The preferential loan program for the SME sector also improves the situation of large companies
The preferential, 3 percent interest corporate loan program announced for SMEs has been available for two months now, and its indirect effects are now starting to trickle down to the...
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Csemege: the taste and essence of an era
Csemege wasn’t just a chain of grocery stores but the taste, smell and essence of an era. On the occasion of the opening of the Csemege exhibition, we talked about...
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Danone to expand yogurt plant in Canada
Danone Canada is investing in the expansion of its yogurt plant in Boucherville, Quebec, in order to meet growing consumer demand and improve the factory’s energy efficiency. This is the...
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The challenges of the retail sector, or can problems be transformed into solutions?
The retail sector – and food retail in particular – is not experiencing its best period in Europe or Hungary, say Forvis Mazars’ industry clients. The closures caused by the...
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Vegan scrambled eggs at 30,000 feet
On 5 October American Airlines expanded its in-flight menu with a new vegan breakfast option: Just Egg plant-based scrambled eggs with hash browns, vegan cheese, spinach, corn and California peppers....
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The taste of luxury
In the super-premium and super-premium+ spirit categories consumers are increasingly looking for experience, authentic origin and special production methods. This article is available for reading in Trade magazin 2025/12-2026.01 In...
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What can someone following a paleo diet eat during the holidays?
Free of dairy, gluten and added sugar. For most people, that’s what the paleo diet means, and it’s still very popular in Hungary after many years. Perhaps there is more...
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The time has come for domestic professional asset management.
Geopolitical tensions, fluctuating interest rates and tax policy uncertainty are rewriting previous security models of asset management worldwide. – points out Balázs Horváth, member of the board of directors of...
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Bel Group Shifts To Paper Packaging For Babybel Cheese
Cheese multinational Bel Group has announced the global roll-out of recyclable paper packaging for its iconic Babybel cheese. This sustainable packaging initiative aims to replace Babybel’s traditional cellophane with responsibly...
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Amazon tests delivery in half hour or less
In parts of Seattle and Philadelphia, ultra-fast delivery of household essentials and groceries is an extra $14 — or $4 for Prime members. Amazon is testing half-hour or quicker deliveries...
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Hungarian Food Business Programme – 2025 in review
An interview with Gergely Giczi, deputy CEO of the Agricultural Marketing Centre (AMC). – AMC is going through a busy period, with important events taking place both in Hungary and...
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Record-breaking Black Friday in online orders
Hungarians have been more daring this year: Black Friday and the Christmas shopping season far exceeded modest preliminary estimates, and the volume of spending reached 260 billion forints. According to...
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Campaign launched to dispel misconceptions about meat and dairy products
There are many misconceptions about meat consumption and animal husbandry, and the National Chamber of Agriculture is dispelling these in its campaign titled “Facts to Taste” by presenting scientific facts...
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Power in every sip
In 2025 the volume and value of sports drink sales varied by product type. In the case of bottled and canned drinks, revenues remained at the previous year’s level despite...
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Protein intake: underrated plant sources in the Hungarian diet
According to a nationwide survey commissioned by Danone Magyarország, half of adults are unsure whether they consume enough protein, while plant-based protein sources continue to be less important in public...
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Close to consumers
This article is available for reading in Trade magazin 2025/11. “We have seen stable growth in both the wine and sparkling wine categories over the past year and a half”,...
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The future of AI agents: key predictions and trends for 2026
In 2025, such corporateAI appeared, going beyond simple instructions and reactive text generation, creating a new reality where digital agents not only talk, but also act. The “vibe codingappearance, i.e. the workslop,...
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No more “pig in a poke” in hospitality: How Eventrend Group reformed workforce management with the help of Giggle
One of the biggest challenges in the hospitality and event planning industry is managing seasonal fluctuations and high turnover. However, Eventrend Group, one of Hungary’s leading hospitality groups (operator of...
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Artificial intelligence will also transform taxation
Across the world, finance and tax leaders are looking to artificial intelligence (AI) to solve the challenges facing the business world, according to EY’s latest global survey covering 30 countries....
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The global climate crisis will become serious by 2025: never before have so many alarming signs pointed in one direction
It has been 10 years since the adoption of the Paris Climate Agreement. According to a recently published international summary, more than two-thirds of the Earth’s systems are now in...
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K&H: the phone has become the most practical Christmas payment method
At Christmas, along with the lights, our expenses can easily “surge”, especially when we pay with a bank card or mobile phone, and the forints slip out of our pockets...
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AI-körkép 2025: kilépett a csetablakból, belépett az életünkbe a mesterséges intelligencia
The year 2025 has proven that artificial intelligence is not only an increasingly popular and smarter conversation partner, but it is also fundamentally rewriting the world around us and our...
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Brand Footprint – the celebration of brands
Once again the joint Brand Footprint research by YouGov and WorldPanel made an attempt this year to measure the role of brands, using easily interpretable and logical metrics. On the...
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The most expensive mistake in logistics is the “it’s the way we used to do it” mentality
The Hungarian and Central European logistics sector has now established operating patterns that reproduce cost increases, capacity shortages and unnecessary environmental burdens every day. According to a recent analysis by...
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Andrea Prohászka: The whole family had to learn to play different roles – Future Talks, Trade magazin’s Business Podcast continues
Szilvia Krizsó has interviewed Andrea Prohászka, managing director of Tutti Kft. This article features excerpts from Trade magazin’s Future Talks podcast series. You can watch the full interview at futuretalks.hu....
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