Market News
An exciting journey into the world of beauty
In 2026 dm is once again inviting customers on a special journey, while continuing to focus its activities on the #bewhole concept. This spring shoppers can visit ten different locations...
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Oat-based “feta” wins the cheese innovation competition of Lidl Germany and ProVeg
Finland’s Mö Foods has won the cheese innovation competition organised by Lidl and ProVeg, meaning that their oat-based feta alternative will be available in the German discount supermarket chain’s stores...
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KPMG: Easter boom: the season is exploding for families, retail and the chocolate industry
Consumption habits related to the Easter holiday – including sprinkling, egg painting and eating sweets – appear not only as a cultural tradition, but also as a marked manifestation of...
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Szerencsejáték Zrt. strengthens with modern lottery kiosk islands in 2026
Last year Szerencsejáték Zrt. introduced a new sales format: lottery kiosk islands. An interview with chief commercial officer Krisztián Brenkus. Our magazine has previously introduced Szerencsejáték Zrt.’s closed islands and...
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Deteriorating foreign trade balance: causes and prospects
According to the latest data from the Central Statistical Office, in February 2026, the volume of domestic exports decreased by 2.3%, while imports increased by 6.7% compared to the same...
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Every fourth package now arrives from abroad
In 2025, 195.27 million parcels were handled in Hungary, and 52.66 million shipments – one in four – came from abroad, which forces a new operating logic for logistics players....
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It’s wild garlic season, here are some health-conscious recipes
Many people interested in gastronomy are waiting for spring (also) because of the wild garlic season. The herb is native to all of Central and Northern Europe, as well as...
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Protest against closure of Romania’s largest fertilizer plant in Târgu Mureș
About 300 employees of the company, Azomures, demonstrated against the closure of Romania’s largest fertilizer plant in Târgu Mureș on Tuesday, asking the Romanian government to save the strategic plant...
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BioTechUSA: a plant-based diet is an opportunity, not a risk
Although consumer interest in vegan diets is growing, the market is still hampered by a number of misconceptions. However, a plant-based diet can easily be nutritionally complete, says Sára Somogyi,...
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The European Fresh Campaign continues
The European Fresh Campaign continues, with the program planning to reach up to 1.2 million children. As the first fresh Hungarian vegetables appear on store shelves and markets in spring...
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The Agricultural Machinery Association was established
The Hungarian agricultural machinery sector reached a milestone: the National Association of Agricultural Machinery Manufacturers (MEGOSZ) and the National Association of Agricultural Equipment and Machinery Distributors (MEGFOSZ) officially established the...
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Although the business benefits of using AI are clearly visible, half of companies are still lagging behind
Domestic companies are sensing the business opportunities inherent in AI, but in many cases more guidance and practical support are needed for implementation. Nearly a third of companies that are...
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Kavosz: financing options for domestic SMEs in the Széchenyi Card Program are expanding
The Széchenyi Card Program’s Agricultural Széchenyi Investment Loan MAX+ scheme can be applied for with four new support titles from April 1, 2026, the change provides broader financing options for...
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April Fool’s Day 2026: Europe’s Retailers Get Creative
April Fool’s Day has arrived, and with it comes a host of creative pranks from retailers across Europe. Here’s a look at some of this year’s highlights: Asda presents...
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Two million hours in the wild, 800 protected livestock – we monitored domestic large predators for three years
The Interreg LECA (Protection and Coexistence of Large Carnivores in the Carpathian Region) project, involving 11 organizations from six countries, was completed at the end of March, in which WWF...
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Agricultural loan portfolio decreased in 2025
Agricultural loan portfolio decreased by 7.0 percent to HUF 974.5 billion compared to the same period of the previous year. Within this, the share of preferential loans was 61.8 percent,...
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At the initiative of Hungary, another EU source will help farmers affected by last year’s drought
Among others, at the initiative of Hungary, the European Commission approved that farmers affected by the extraordinary drought in 2025 will also receive compensation this year. As a result of...
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About four-fifths of Hungarians consider it important to have insurance
A significant majority of the Hungarian population finds assistance insurance attractive and useful – this is revealed by the recent Assistance Insurance Index research by Europ Assistance. According to the...
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Mars invests $100M to expand Chicago headquarters
The investment in its snacking operations, which is expected to create 600 jobs, comes three months after it closed its $36 billion purchase of Pringles maker Kellanova. Mars plans to...
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Vergil AI to Open Up to SMEs This Year With Its Intelligent Learning Management Platform
Budapest-founded, London-based Vergil AI may enter a new phase in 2026: after its success with large enterprises, the startup plans to bring its AI‑powered corporate learning platform, Vergil Learn, to...
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Strengthening the pig sector continues with support for breeding sow farmers
Strengthening the pig sector remains a priority goal, which is why the government is now supporting the sector with income-replacement measures that help maintain the economic stability of breeding sow...
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Big shopping begins, trade is prepared
The rabbit is coming soon, but we don’t have to dig deeper into our pockets for the big Easter treat than last year. According to the National Trade Association, traditional...
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Nearly one and a half kilograms of ham and two dozen eggs: this is how Hungarians prepare for Easter
Hungarian shoppers are increasingly putting together their holiday baskets in a single, larger order. The number of products in a basket and the average basket value are also increasing during...
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Egg price increases remain moderate
The price increase of eggs will remain moderate – at Easter and in the following years. Hungary is an egg-consuming nation, we eat more than the world average, but domestic...
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What everyone is talking about: focus on creatine
Creatine has recently become a hit product on the dietary supplement market. It can help supply energy to muscles by quickly replenishing ATP, which is the main source of energy...
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Waste-free Easter with the advice of the Without Leftovers program
With the arrival of spring, Easter is also a time for shared meals, entertaining guests and traditional dishes. Various cakes, ham, boiled eggs and braided bread cannot be missing from...
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ENAG Project in the Hungarian-Serbian border region successfully concluded
The Interreg IPA Hungary-Serbia Cooperation Programme ENAG project, led by the Hungarian Women’s Union (MNU), has been successfully concluded, which served to develop and support the training of female agricultural...
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The beer industry continues to search for high-quality Hungarian horseradish
Despite cheap Chinese imports, Hungarian horseradish still has a stable market. Hungarian horseradish remains a product of outstanding quality and is in demand on foreign markets. For this reason, both...
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Digital trends and advertising market impacts: AI and podcast in focus
Sorry, this entry is only available in HU....
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Easter is almost here, you can save a lot with the online Price Tracker
Families can save money and time during their Easter shopping by using the online Price Monitor – this is what the Hungarian Competition Authority (GVH) is drawing attention to. The...
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