Market News
Featherweights in the ring
Following a difficult year, most food categories can look forward to 2024 with justified optimism. This article is available for reading in Trade magazin 2024/5 Pricing and promotion given main...
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Chocolate brands are still standing
Last year high inflation and rising raw materials prices, especially for cocoa and sugar, affected the chocolate category and forced manufacturers to take steps: almost every market player increased prices....
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If you need a little… energy
In 2023 the energy drink category showed a small decline in terms of units sold, but an increase in value. This article is available for reading in Trade magazin 2024/5...
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Open water!
There was a sales drop in the mineral water category last year. However, the branded flavoured mineral water market has produced an impressive growth recently. This article is available for...
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An exciting, exotic world
Our magazine has asked the biggest players in the domestic rum and tequila categories about the market situation. This article is available for reading in Trade magazin 2024/5 Zoltán Kedves,...
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Absolute Live: a trendsetter among Hungarian sports drinks for 16 years
Absolute Live, produced by R-Water in Akasztó, has been a key player in the functional sports drinks market since 2008. Every year the Hungarian family business manufactures about 2.5 million...
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Five global digital consumer trends
Euromonitor International’s annual report gives an insight into the trends shaping the changing values of digital consumers and how their behaviour is affecting their purchasing motivations and needs. This article...
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New managing director at Magyarvíz Kft., the manufacturer of Mizse
András Dunai has more than 28 years of experience in the FMCG sector, and in the last 21 years he has worked in the beverage industry – he comes to...
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Coop Sweden to offer more locally grown tomatoes
Coop Sweden plans to increase the proportion of Swedish-grown tomatoes in its store offerings from this summer, so it will source its produce from a new greenhouse in Frövi, developed...
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Ikea launches AI-based interior design assistant
You can now use ChatGPT to design an Ikea interior. The furniture store chain has launched its own AI-based assistant, which not only helps you design your kitchen but also...
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X5 Group introduces robotic automation solutions in distribution centres
Russia’s X5 Group has launched a series of robotics projects in its distribution centres, as it seeks to optimise its logistics processes, increase workforce productivity, cut infrastructure costs, and improve...
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European Parliament adopts AI legislation
The European Parliament has voted by an overwhelming majority in favour of EU legislation on artificial intelligence. This groundbreaking regulation is expected to enter into force early next year and...
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Nébih: the spring food inspection ended with fewer fines than last year
The national food inspection, which ended on April 1, ended with approximately the same number of warnings, but fewer fines than last year, the National Food Chain Safety Office (Nébih)...
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2024 Q2 Investment Outlook: Timing matters
Positive momentum is building. The outlook for 2024 has brightened, but we caution that it won’t take much to spill over.We came into 2024 believing that a cyclical recession, featuring...
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KPMG: Female senior managers adapted surprisingly quickly to the polycrisis
Despite their increased workload, female senior managers are optimistic about company growth, social change, gender equality and their own careers. The majority have adapted to the current polycrisis and are...
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Breakfast cereal buyers are looking for new flavours and healthy products
According to the Hungarian Chamber of Agriculture (NAK), consumers are looking for new flavours and various “free-from” products are becoming increasingly important. This article is available for reading in Trade magazin...
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K&H: we don’t have much time left to reach the 55 percent reduction
The Hungarian economy still has 6 years to reach the EU’s goal of reducing greenhouse gas emissions by 55 percent. All economic actors must participate in this, and financial institutions...
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Consumer sentiment in the euro area improved to a more than two-year high in April
Consumer sentiment in the eurozone improved somewhat less than expected, but still reached a more than two-year high in April, according to Monday’s report based on preliminary data from the...
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Ice cream brands are waiting for the end of the ice age
Ice cream’s “troubles” started with the energy crisis of 2022, with many stores reacting by cutting their refrigeration capacity. At the same time ice-creams have benefited from the sharp rise...
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Iced coffee quickly bounced back
The drop in iced coffee sales had already been noticeable in the last 4 months of 2022, and the trends continued for the better part of 2023. This article is...
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Hygiene – from intimately close
NIQ data reveals that value sales of femcare category segments – sanitary pads, pantyliners and tampons – have grown, but volume sales were lower in 2023 than in the previous...
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For the green transition, some raw materials can cover the need in Hungary to a certain extent
In Hungary, there are raw materials from which the need for the green transition can be covered to a certain extent – said associate professor of the Institute of Geography...
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Great skin in winter and summer
Values sales were up 17.5% in the body lotion category over the past year and volume sales grew by 21%. The former was mainly the result of price increases in...
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Can people under 25 really earn more than older workers?
The tax discount for those under 25, introduced two years ago, is still the subject of debate: according to some, it had a motivating force and activated young workers, while...
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New innovation from Moments wafer: Please welcome Moments Mini!
Moments Mini wafers have be en added to the Moments portfolio, with the usual high quality ingredients and craftsmanship you have come to expect from the brand! The product has...
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Serums here, active ingredients there
Traditionally women’s facial care products have been surrounded by greater interest, but as men’s skin care habits have changed in recent years, cosmetics for men are increasingly in the centre...
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Trenkwalder: the average hourly wage of manual workers exceeded HUF 2,000 in the first quarter
In the first quarter, the average gross hourly wage of skilled and trained workers performing physical work was HUF 2,061, which is a 15.9 percent increase compared to the HUF...
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The ancient beer that has been given a new life is made from surprising ingredients
An ancient Mesopotamian beer recipe has now been given a new lease of life as modern brewing has managed to use old bread crusts to make the drink, reducing its...
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Dm focuses on women’s health and the female cycle – The dm health bus will be back on the road in May
Dm is constantly looking to provide new impulses for a healthy lifestyle, offering help, tackling taboo subjects and raising awareness of new trends. Health protection is a key area of...
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Eroski extends discount programme for large families
Spanish retailer Eroski has announced that it is expanding its discount programme for large families to another seven stores. The group launched the support programme more than 19 years ago...
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